The competition in the e-commerce industry in Germany is not idle, quite the opposite, so it is necessary to constantly take care of customer acquisition and increasing conversions. How to increase sales in an online store in DE? Here are some proven methods!
Fast loading page
We’ll start with something seemingly trivial, such as the loading time of your website. It’s in your best interest to ensure that your website loads as quickly as possible on both desktop and mobile devices. Why? The days are long gone when the recipient concluding our article on the 4 key pillars of an effective seo strategy waited for the content of the website to appear before their eyes. According to data provided by Google, on average half of visitors will leave the website if it takes longer than 3 seconds to load! Germans value their time, so if your online store in Germany tends to load forever, you already have a reason why your conversion rate has dropped.
You can use Google PageSpeed Insights to check your page loading speed.
Using so-call social proof
What do a lot of people do before making a final purchase decision? They read reviews, opinions, and consult the purchase. A recommendation professional perspective and solutions for h5 production someone well-known and respected can result in a huge amount of new orders. Refer to experts, get reviews and recommendations, encourage customers to leave opinions and display them.
Ecommerce in DE and content on the website
Germans like specifics and cameroon business directory messages, so check with an objective eye what you are communicating on your website. Are the texts on the website catchy and tailored to your target group?
A very common mistake is to focus on yourself – for example, posting messages like “Our company is the best,” when the customer is really interested in what they will get out of it. Reliable service? Fast service? Professional advice? A fantastic quality product that will last for many years?
Think about what your potential customer requires from the products you offer and use this to tune the content on your website.
Texts also play a role in the positioning of a website, so take care of SEO-optimized, unique descriptions of categories and subcategories. This will make the website increasingly visible in organic (free) search results, which will translate into more visitors.
Comparing products
Step into the customer’s shoes and think about what would help them make a decision. A great idea is to compare products. This can take the form of a blog post (purchase-oriented customers often search for such comparisons, so it’s also a great SEO move!), or for some products (e.g. electronics), it’s worth using a built-in technical data comparison tool.