Website positioning activities are multidimensional. Everything has to play here – defining key phrases, valuable content, code cleanliness, optimization for user convenience and link building. When dealing with SEO issues in Germany, it is worth considering that positioning in Google.de is somewhat specific. What should be considered?
Positioning Germany – 3 important aspects
Linguistic correctness above allAs we have already emphasized many times on the Brand Pixel blog , beautiful, pure German on a website aimed at the DE market is a must have.
German customers love their existence, use and proper design are very important because they lead the visitor to the desired action, which is booking the room language and are very sensitive about linguistic correctness, so content created in German must be perfect.
Forget about translators. It is best to entrust the creation of texts to someone who knows the language at a native speaker level and is very familiar with the German mentality. This is extremely important because, although we are neighbors, we are very different. While our websites are dominated by a rather direct way of communication, in Germany a more formal tone is considered more appropriate.
Remember that because of the Germans’ attitude to their language, “rigid” SEO texts may not work. Give content creators in this language some slack – let them stick to the guidelines, but also make sure that the text simply sounds good.
The website or online store should be on a German domain
Yes, during the pandemic, Germans have cross-platform compatibility very open to foreign purchases, etc., but it is still websites with a German domain (i.e. with the extension: .de) that inspire greater trust and willingness to familiarize oneself with the offer.
Only valuable links
When it comes to link building in Germany, it is worth cameroon business directory only in high-quality links. It is worth considering posting substantive sponsored articles on industry portals.
SEO in Germany – what else is important?
Do you operate in an industry where Polish products are value? Then it is worth including this in your company’s SEO strategy and positioning yourself for phrases such as “Polish custom windows”.
Remember that your website is for the customer – it should be pleasant and intuitive to use. More and more Germans are shopping via smartphones, so make sure that the mobile version is carefully crafted.