You have set up an online store in Germany. The offer is rich, you spend money on Google Ads in Germany, but despite quite a lot of traffic, the conversion rate is low.
What could this be about?
How to improve conversions in your online store in Germany?
Take care of unique product descriptionsTime is of the essence, so who would have time to bother with creating their own product descriptions when you can copy them from the manufacturer/supplier? The problem is that many of your website development for rooms to rent – why do you need a professional website right away? are probably doing it, and it’s something that search engine indexing algorithms don’t like, which will result in lower visibility.
Note – even if your store has many similar products, do not decorate them with the same description, because this is so-called internal duplication, which is also not good for the store.
Importantly, unique, detailed descriptions (Germans value specifics) will distinguish you from your competitors and perhaps convince the customer to make a purchase.
Check if your store is simple and intuitive to use
After entering the online store, the user should not encounter any obstacles or having worked in the digital marketing that prevent them from making a choice. Simple operation, well-displayed buttons and a well-thought-out website architecture are key.
Use Google Analytics to track abandoned carts – this tool will show you where cart abandonment is most common. It’s worth taking a closer look at this part of the page to see what’s causing it. Fixing this will result in increased conversions!
Remember about trust
What good is it if the offer and price cameroon business directory the customer, if the store itself does not inspire their trust for some reason? Germans do not like risk, so if the store does not inspire their trust, they will decide to make a purchase somewhere else. You can read more about this in the article Trust in the website – how to build it .
Simplify your purchasing process as much as possible
The world around us is becoming more and more complicated, so let’s not add to the customer’s worries and make the purchasing process as short and simple as possible.
Remember that the fewer actions there are to perform, the greater the chance that a customer will not abandon their shopping cart.
Excellent communication is the key to increasing conversion rates
If a German customer has any doubts, needs advice or more information, they will certainly look for a way to contact you! Provide answers as quickly as possible, answer any questions. Since Germans are happy to use the possibility of talking on the phone, make sure that there is someone in customer service who speaks German fluently.