Are you wondering how to effectively position your website in German to climb to the top of Google.de search results? Be sure to check out our tips on how to start positioning your website in Germany.
Let’s start from the beginning, namely with a quick explanation of what website positioning is. It is a process that aims to increase the visibility of a domain in organic (i.e. free) search results for specific keywords.
SEO activities include optimizing the website and its content, link building, i.e. building internal linking and acquiring external links (e.g. through sponsored articles), and adapting the website to Google guidelines. The website should be as user-friendly as possible – this includes intuitive operation, the shortest possible loading time, adaptation to mobile devices, etc.
Whether it is positioning a foreign website, including positioning Germany , or activities on a Polish website, the principles are the same. Without a doubt, a competition analysis will be useful to be able to determine the most effective strategy for positioning websites in German Google.
Positioning the website in German Google
It is important to remember that positioning a German website is a complex process, the effects of which may take several months. It is good to know at least the basics of SEO to be able to orient yourself in the changes needed on the website.
Attention – when starting to as a business owner, you know that your website is often the first impression people get of your company . pages in German, you should not only perform a competition analysis or develop the most important phrases, but also take care of the language correctness! In other words, let’s take care that the content in German posted on the page, containing keywords, is of the highest quality. The trust of German customers is gained, among other things, by correct German, because they value their native language very much. No translation program will be able to match the translation by a good translator, preferably a native speaker, or written by a German copywriter for a long time.
Why are we mainly talking about Google? It is undoubtedly the most popular search engine in Germany as well. It is used by as many as 94% of German Internet users.
Effective positioning of websites in the German Google search engine
Good positioning of websites in Germany should focus on, among other things, long-tail keywords. Germans are very precise, meticulous and when demand analysis and planning for information, they enter extensive phrases. It is worth using this in determining the SEO strategy for websites and online stores. You can run a company blog that will generate traffic to the website using specific keywords, or develop a frequently asked questions page that will answer German users’ questions.
SEO Germany – the way to more potential customers
There is a lot of competition on the German market, but you can’t attack the customer with your offer. The customer has to find your company and decide that this is what they were looking for, so it’s worth positioning your pages to be easily found.
The first step should be the modernization and optimization of the website. It is worth having extensive descriptions of services on your website, enriched with key phrases. When running an e-shop, let’s not forget about the role of precise descriptions of products and categories. A unique, specific description is a nod not only to SEO activities, but also to the German buyer, who, before making a final decision, wants to know as much as possible about the product or service.
The visibility of the page is positively influenced by taking care of the appropriate meta description – with a keyword phrase and a call to action. In our case, on one of the subpages it could be:
“Positioning in Germany! Have your website professionally optimized by specialists who know the German market. Schedule a free consultation!”
What are the costs of positioning? This is a very individual matter, depending on the size of the service and the scope of work needed.
Positioning Germany – What is important? The most important information
Where to start with cameroon business directory positioning? It is best to start with an audit, the analysis of which will show the weak points of the website. Thanks to such a diagnosis, it will be what aspects of the website require improvement.