Now that you’re moving along, the next step on the c level contact list from freelancer to an agency is to hire.
You can choose to hire part-time employees or contractors in the beginning if that’s the best fit for you.
Or you can hire full-time employees if you a preliminary study on the principle of cdn acceleration the confidence your business can sustain it.
Whichever option you choose, our advice is to hire for revenue-generating positions.
When you’re a freelancer building an agency, it can be tempting to hire traditional service providers first: attorneys, accountants, etc.
The truth is: these are money-takers, not money-makers.
In the meantime, hire people who will generate revenue singapore phone list you. You essentially have two options:
- Hire people who work on billable hours.
- Hire people who work in sales/marketing.
Positive cash flow is king when it comes to graduating from freelancer to agency and focusing on money in the door when hiring is a great first step.
7. Shift your focus to sales and marketing
Whether you choose to hire a sales and marketing person or not, your new job as an agency owner is to shift your attention from work product and execution to sales and marketing.
Of course, the quality of your service is perhaps your most important marketing tool so don’t neglect it for any reason.
But as an entrepreneur, you should be thinking constantly about how to get more sales in the door.
What many people do wrong when trying to go from freelancer to agency is to focus on the work product ONLY.
That’s a quick route to bankruptcy.
However, if you absolutely can’t stand the idea of focusing on sales while other people do the creative work you’re used to doing as a freelancer, you can try to hire a sales and marketing person to join your team.
This is often difficult to do right and can be very costly. But if you find the right salesperson, it can pay off in spades.
8. Watch your numbers like a hawk
Finally, your new job as an agency owner is to watch your numbers like your life depends on them.
In a way, it does. And so does the livelihood of all the people you’ve employed as you’ve grown from freelancer to agency.
People are counting on you to keep them employed. If you let sales slip or decline too far, there’s more at stake than just your own income.
There’s nothing worse than having to let people go and reduce expenses. This course has killed more than enough agencies.
9. Have fun!
Growing your own agency can be stressful at times. So don’t forget to take a step back every once in a while and realize how far you’ve come on your journey from freelance to agency builder.
Growing an agency can be one of the most exhilarating and entertaining things to do in business.
You get to build a talented team, work with interesting clients, create revenue from scratch, and build your own small empire in whatever field you love to work in.
When it comes to working, there’s nothing better.
So have some fun. You work hard and deserve to smile.