To successfully operate in international markets, it is important to know your target market and comply with the specific regulations for shipping in the country concerned.
Know and understand your target market
How well do you really know your customers? This is the first question any business looking to ship internationally should ask itself.
The E-commerce Delivery phone number list Roundup , a consumer study conducted with Nielsen, shows that successful e-commerce retailers are building customer-centric services, doing business with customers on their terms. Here are the key findings from the roundup:
- The average customer easily spends hundreds of euros online, ordering an average of 1.8 products per month, or more than 20 online orders per year!
- Every online retailer knows that (unfortunately) not every click translates into a sale. Why do your customers cancel their purchases?
44% of them say that problems with shipping and delivery options cause them to abandon their purchase .
- Customers are looking for risking their license and reputation? convenience, but also to reduce their costs. 35% hope to benefit from free shipping on orders over €150.
- The average customer expects delivery within 3-4 days . They may even wait 5 days at most, which is potentially longer than you might expect.
The study reveals that e-shoppers from different corners of the globe have different expectations regarding delivery times, prices, carriers and return policies.
Creating customer profiles detailing their expectations allows you to create an attractive and affordable offering. It also allows you to identify countries where you can meet expectations and those where you cannot.
In this article
- What is international shipping?
- 1. International markets and their respective customers
- 2. Choose a carrier
- 3. Calculation of delivery costs
- 4. Understand legal requirements
- 5. Clear customs formalities
- 6. Pack and label fax lead packages correctly
- 7. To insure or not to insure your international delivery?
- 8. Process international returns
- Conclusion
While it’s important to recognize differences, digital technologies have enabled the emergence of a global consumer class with common expectations. Across all markets, customers expect a seamless buying journey, from purchase intent to one-click checkout. Understand your target market before you begin developing your international delivery strategy.
More information on how to localize the customer experience when selling internationally !