If you’ve ever wondered how Artificial Intelligence can help my business, below we list and explain several specific applications that work with this technology and are very useful, especially for the Customer Service department.
Each of these will allow for workflow optimization and offer a much more enriching user experience. Furthermore, the use of artificial intelligence will reduce costs and response times, although it should never replace the work of a good agent, only complement it.
Chatbot
Chatbots are one of the most widely used elements in customer service , and we can increasingly find them on more websites, both for small and medium-sized businesses and for large companies.
It basically consists of a chat, in which the user will interact with an artificial intelligence system. It’s a good idea to program the chatbot so that, if it can’t answer the question, it offers the customer the option of contacting an agent.
Study of customer behavior
Studying and analyzing our customers’ behavior is essential when creating marketing strategies and, above all, when implementing actions aimed at increasing loyalty.
Artificial intelligence will allow us to carry out this important task effectively, quickly, and, above all, much more precisely and immediately, with real-time data and avoiding the margin of human subjectivity in the process.
Process automation
Another interesting application, for any type of business, that the use of Artificial Intelligence provides us is process automation.
There are numerous tools that use this technology to perform a series of tasks automatically, thereby saving time, which agents can use for actions that require greater creativity.
Benefits of Artificial Intelligence for a business
There are countless cases of artificial intelligence applied to business that have helped, as we have seen, improve the daily work of various departments. These applications offer a series of advantages that will result in increased sales and also in the optimization of customer loyalty processes .