What Is Lead Generation?
Lead generation is the process of What Is B2C Lead finding people who may want your service.
These people give you their contact fax lists details. You then follow up with emails, calls, or messages.
Your goal is to turn them into paying customers.
Leads may come from ads, emails, websites, or direct outreach.
B2C means Business to Consumer. You sell merchant services to individuals.
For example:
Freelancers
Solo entrepreneurs
Side hustle owners
eBay or Etsy sellers
Local vendors
They may need tools to accept online or mobile payments.
You offer simple payment closing sales and order processing setups. They give their contact info.
This is a B2C lead.
What Is B2B Lead Generation for Merchant Services?
B2B means Business to Business. You sell to other businesses.
For example:
Retail stores
Restaurants
eCommerce companies
Subscription services
SaaS platforms
Medical clinics
Legal offices
They need advanced merchant services for their daily operations.
You find the right decision-makers. Like owners, CFOs, or operations managers.
You offer them payment solutions. They give their contact info.
This is a B2B lead.
How to Generate B2C Leads for Merchant Services
Let’s look at ways to collect leads from consumers.
1. Facebook Ads
Target self-employed people. Use interests like “freelance,” “online selling,” or “side hustle.” Offer a free payment setup guide.
2. Instagram Content
Post reels explaining how to accept credit cards easily. Use a link in bio to collect contact info.
3. Referral Program
Give rewards for inviting friends. Ask them to fill out a form with name, email, and phone.
4. Landing Page
Build a simple site with a form. Offer a free consultation malaysia data on payment tools.
5. Buy Consumer Leads
Use verified lists from Latest Mailing Database. Target people by profession, location, or business type.