Today. Media Cafe launches what is thought to be a world first a. ‘One-stop shop’ website to help media planners. buyers and sellers communicate more effectively.
Media Cafe site aims to take the myriad of information which is available in the media world and groups it in easily searchable categories. While industry news will be a small part of Media Cafe. It offers a much more comprehensive suite of helpful tools for all media professionals.
Marketing a ‘stimulus-response’ activity?
I’ve just read a very interesting series of blog posts by Allen Mitchell. where he talks about how marketers. Have made a BIG error – a misperception – that pervades everything marketers do. And OMG he doesn’t hold back on marketing’s traditional belief systems.
But. what is this whopping great big marketing error?
Image from Ralph Buckley
Well. it’s our industry’s belief that marketing is a ‘stimulus-response’ activity where marketers send out various types of stimuli to consumers. whose attitudes and behaviours are then changed. to elicit certain desired responses. I think I have to agree.
Because on this. Allen thinks shop marketing is suffering from a bad case of schizophrenia.
Australian Marketing Institute announces huge operating loss
Posted by gordon on October 22nd. 2009
According to the Australian Marketing Institute’s latest Directors Report and Annual Accounts. it made a net operating loss of $176.072 for the year ending 30th June 2009 compared to a surplus of $92.340 in the previous year.
It details an operating loss built on the back of a net increase in membership of 2.8%. a 15.7% net increase in Certified Practising which format supports transparency best Marketer’s (CPM) and a 9% increase in function revenue. The loss means that the Institutes cash reserve has now been reduced by nearly a third.
“brand manager” to “brand advocate”
Posted by gordon on October 15th. 2009
According to Jack Neff. a report due out next week from Forrester will recommend changing the name “brand manager” to “brand advocate.” and fundamentally change marketing organisations in response to the onset of the digital age.
Putting the onus on marketers to interest change their organisations structures to cope with an increasingly complex world of media fragmentation and rising retailer and consumer power.