One of America’s biggest advertising & media publications has published an article by Abbey Klaassen that has attacked an Aussie icon. saying “here’s one for the annals of marketer stupidity.”
So what has infuriated Abbey?
Well. it’s the following Vegemite privacy policy statement found on its website.
“no part of this Site may be reproduced on any other internet site. and you are not authorised to redistribute or sell the material or to reverse engineer. disassemble. or otherwise convert it to any other form that people can use. You are also prohibited from linking the Site to another website in any way whatsoever.”
“Kraft’s Vegemite site has perhaps one of the most backward privacy policies known to man and marketer “ writes Abbey.
Executives use search and social media more than you might expect
Posted by gordon on September 12th. 2009
I’ve got some great online stats from a recent study by Google.
In June’s edition of BtoB Online. it was reported that Seventy-three percent of C-suite executives use the Internet daily. Google’s research was conducted with Forbes of 500 executives at companies with sales of $1 billion or higher.
Place Branding: Hey. hey this is Queensland TV Commercial
Posted by gordon on September 3rd. 2009
It’s funny. it’s positive and it may not be everyone’s cup of tea. but Queensland Tourism’s latest advertising campaign ‘Hey Hey This is Queensland’ has more than likely secured Queensland’s position as Australia’s ‘The Best’ tourist destination.
This follows the phenomenal telegram data success of its ‘The Best Job in the World’ campaign which placed Queensland and the words ‘The Best’ together.
The Git’s Incomplete Guide to Newcastle’s New Influencers
Posted by gordon on August 25th. 2009
Everyone wants to talk about social media. But very few marketers or brands understand their digital or social media landscape or the importance of influencers.
That’s why. on a beautiful sunny winters afternoon I spent time looking for emerging digital influencers in and around Newcastle.
Picture by freefotouk
I didn’t look for influencers on social networking sites such as Twitter or Facebook. That would take to long. I just stuck to people writing about their experiences of products. services and brands on blogs. I also included local brands that how to secure phone number data in your systems are embracing blogging as a method of connecting with customers.
So. welcome to ‘The Git’s Incomplete Guide to Newcastle’s New Influencers.’
Bing and Good Things Happen TV Commercial
Posted by gordon on August 19th. 2009
For your delight. I’ve embedded Ninemsn’s new TV commercial titled “Bing and Good Things Happen.”
It’s part of a bigger marketing campaign that will use TV. print and digital banners to persuade us to switch over to Bing and hopefully boost Bing’s market share. I wish them well. but I hope they’ve got very deep pockets.
Phillip Kotler says “The better interest the product. the less that has to be spent advertising it. The best advertising is done by your satisfied customers.” Think about it people. Will you change your search habits due to seeing an emotive TV ad?