Simple definition of marketing automation
As the name suggests, marketing automation involves automating germany email list marketing processes. To achieve this, you can use several online tools and platforms. These software programs will help you manage your strategy and automate repetitive but essential tasks , such as sending emails, text messages, or creating content on social media.
Marketing automation is used to improve the quality of the customer experience and increase conversions (by targeting the right person, with the right message at the right time). The goal for the company? To be more efficient and more profitable in its growth marketing!
The benefits of marketing automation: application examples
1: To increase sales
This is the major advantage of marketing automation! Thanks to the elements while cocooned in a luxurious interior this strategy, the company can segment its prospects in detail and move them through the sales funnel at the right pace, a prerequisite for better conversion.
Upstream, the marketing team will distribute content ( lead nurturing strategy ) to move the prospect forward in the sales cycle. Thanks to lead scoring (a scoring technique), it is possible to qualify the prospect’s level of progress in the sales cycle.
Then, when the lead is sufficiently “hot”, it will be passed on to the sales teams.
Sales will thus be able to better prioritize their sales efforts , focusing on the most qualifi prospects, likely to become customers.
These different sales phases can be automat using marketing automation platforms.
2: To save time every day
Sending emails, managing social media, filling out your CRM… these marketing taiwan lists actions are essential but extremely energy-consuming for sales teams.
Marketing automation is us to automate these repetitive tasks and free up time to focus on strategy (the real added value), rather than operations. This way, the prospect is guid from A to Z through the conversion funnel, and salespeople save a significant amount of time !
GOOD TO KNOW
Using marketing automation solutions is a great way to reduce your marketing costs . Since sales processes are often time-consuming, use tools to handle operational tasks, allowing your marketing teams to focus on strategy!