Marketing automation solutions will give you all the information you need about your prospects: the number of clicks on a sales page, the content that worked well, the type of resource downloaded… It’s a real centralized gold mine!
Thanks to this collected data, the company can personalize its communication , depending greece email list on the lead’s progress in the purchasing process. This is called lead nurturing .
Additionally, you’ll need to establish a strong content strategy, track your analytics, and use a CRM. Some marketing automation tools can help you automate sales email sequences (e.g., when launching a new offer), create real social media campaigns, or respond to your prospects in real time (e.g., via a chatbot).
Focus: Marketing automation tools
There are many tools available to implement your marketing automation strategy. You can use check-in and check-out times them to improve the effectiveness of your email marketing sequences and content distribution on social media.
- Zapier and Make : Platform that allows you to connect different applications together to automate tasks and workflows.
- ActiveCampaign and Brevo : Email marketing, landing page creation, and marketing campaign automation software.
- Leadpages and Unbounce : creation of landing pages optimized for conversion (sales pages, registration or thank you pages).
- Hootsuite : Social media management, post scheduling, and social media performance analysis.
- Phantombuster: Automation of social media campaigns (especially Linkedin), data extraction and outreach.
Hubspot , Marketo and Pardot are marketing automation platforms: with their advanced features, they allow you to link different tools together and facilitate the management of marketing campaigns (e.g. emails, content on social networks, sending automated SMS messages, etc.).
As you can see, managing leads, qualifying prospects, and creating impactful content (sales pages, follow-up emails, posts, or stories on social media) takes time. Marketing automation helps you create acquisition and retention scenarios at lower costs, while increasing the quality of customer relationships! When properly taiwan lists integrated and used (remember to measure the results of your marketing strategy), it benefits all departments within the company.
Interested in growth marketing? Check out our training to learn the basics of this customer-centric approach.