Data-driven marketing strategy: why is it important?
Definition of data-driven marketing
Faced with a rapidly expanding volume of data (the era of “Big Data”), many companies want to use the data collected on a daily basis. This is possible with a data-driven marketing strategy , consisting of indonesia email list collecting digital data, organizing it, analyzing it, and interpreting it.
The goal? To enable product/marketing teams to make strategic decisions aligned with the expressed needs of customers!
Usefulness of a data-driven strategy
Data is now the source of all decisions: out with assumptions, in with facts! A real added value, data is used to increase the profitability of marketing actions.
Mastering data serves in particular to:
- Optimize the user experience across all of the company’s digital platforms (website, social networks, etc.).
- Create the right products and offers for your building logo png строим библиотеки вместе customers, exploit new market opportunities, and therefore increase your turnover!
- Provide a personalized customer experience , based on the preferences of the online consumer.
- And of course, increase your results : number of customers, turnover, net margin, etc.
Marketing data & performance
The prerequisites for a successful data-driven marketing strategy
Before deploying a data marketing strategy, keep these key elements of success in mind:
- High-quality marketing data.
- A targeted, then segmented clientele.
- Clearly established objectives and success indicators (KPIs).
- Collaboration between different company departments (marketing, sales, communications, etc.) to optimize the positive impact of the data-driven strategy.
How to implement a data marketing strategy?
#1 – Set goals
The first step in your strategy is to identify, prioritize, and formulate clear objectives before collecting marketing data. This will allow you to select the data you need to achieve your goal. Without this, you risk spreading yourself too thin (and that’s expensive!).
#2 – Collect data
Here, you’ll need to identify the data sources available within your organization. These sources are currently scattered: contact forms, newsletters, promotional emails, prospect and customer CRMs, and data from marketing tools on platforms (Meta, Google, LinkedIn, etc.).
GOOD TO KNOW
Focus on the quality of the data, not the quantity!
#3 – Sort and analyze marketing data
Have you collected the various data? Great work! Now you need to format and reconcile the data from different sources. In short, you need to clean up duplicates and ensure consistency between formats! Only then can you analyze the usa b2b list data using the KPIs you established during phase 1 😊
To learn more, discover 6 questions to understand everything about marketing data .
GOOD TO KNOW
For greater efficiency, choose marketing tools that will allow you to automate your marketing actions. This is an essential time saver! In the data-driven approach, we call this “building your Martech stack” .