The place of internal communication in the company
As the “spokesperson” of corporate strategy, internal israel email list communication is a set of actions and tools used to facilitate communication. Its main purpose is to:
- Balancing information sharing;
- Encourage collaboration between the different stakeholders in the company;
- Motivate and value employees, whatever their responsibilities.
The communications department plays a key role in this process, but internal communications must involve everyone, particularly executives, HR managers, but also managers and employees.
GOOD TO KNOW
Today, there are 3 main types of communication in business: upward communication (ideas come from employees), downward communication (managers manage the dissemination of information) and horizontal how a lack of online presence is holding your business back from growth communication (exchanges between employees and departments are encouraged).
Personal communication
Communication strategy
The objectives of internal communication in business
Strengthening corporate culture
Corporate communication helps unite employees , that is, create a sense of belonging to the company. How? By capitalizing on the organization’s values, objectives, and shared vision.
Improve the transmission of information
By breaking down barriers between departments, the company accelerates decision-making and facilitates collaboration . Open communication is a real strength for teams, who can capitalize on shared “brain juice” to generate new ideas!
Developing a good brand image
Happy employees (and those who talk about it!) send a very positive image to usa b2b list consumers. When they feel good at work, they tend to be more productive, friendly, and effective in their actions .
Anticipating crises or change
Internal communication, when proactive, also serves to prevent complicated situations. Employees need points of reference; they must be informed. If they are prepared for strategic changes, they can actively participate in the actions taken to bring the company out of the crisis and anticipate change.