Define objectives and appropriate KPIs
Before deploying the internal communication strategy, the priority step is to define the expected results (objectives): inform, motivate, defer, improve the brand image? Also consider planning the success indicators (KPIs) to verify the italy email list achievement of the objectives (e.g.: turnover rate, job satisfaction rate, internal communications opening rate, meeting attendance rate, etc.).
Imagine the target audiences
The goal here is to identify the different profiles that the internal communications strategy is aimed at. Who are they? What are their habits for obtaining information, motivation, and training? What are their expectations? This is particularly true for companies of a certain size, with several dozen employees. Without these questions, you could miss your objective…
Create an action plan and internal communication materials
Based on your objectives and target audience, define this distinction is what separates average the communication channels to prioritize. What is the priority? What resources do you have available? And what resources will need to be deploy ? You’ll need to choose the right tools to engage your employees.
Choosing the right internal communication tools
Among the various written and oral supports to deploy your internal communication plan:
- Information meetings and newsletters: to share company news.
- Individual interviews: to monitor the career path, desires and needs of each employee individually.
- HR onboarding: to integrate new recruits and help them adapt.
- Chat: to facilitate informal and rapid exchanges between colleagues.
- Brainstorming sessions: to generate innovative ideas and support collective decision-making.
- The ideas box: to collect suggestions for improvement proposed by employees.
Produce and deploy institutional communication
All that’s left is to implement the strategy, adhering to the action plan and deadlines. Regularly check that your objectives are being met using the KPIs you’ve defin. This will allow you to improve your actions!
The link between internal communication and human resources
Internal communication can also help human resources improve employee well-being. A good strategy therefore serves to:
- Build employee loyalty: By creating a collaborative work environment and usa b2b list promoting collective successes, you strengthen the employer brand and promote the attraction and retention of talent (reducing turnover).
- Unite employees: By promoting a true corporate culture (values, shared vision), you promote the employer brand and increase company awareness. Your employees will be proud to belong to the same community (your company) and to communicate it!
Internal communications strategy is an essential lever for improving a company’s performance and cohesion. By defining clear objectives and adapting communication actions and materials to the needs of employees, corporate communications contributes to the company’s success and the well-being of its employees.