However, regardless of where your prospects are in the sales funnel, using generic paid advertising will not give you the results you need. content that is delivered at the right time will help you attract the leads your business needs.
Learn about the stages of the sales funnel and the types of paid advertising you can run for each. The sales funnel is a proven marketing model that takes human psychology into account and helps you develop more effective marketing campaigns.
At the top of the sales funnel
people don’t know about your business or what whatsapp number list you do. They probably need help with something, but they don’t know the solution to their problems. You need to raise awareness of their pain points at this stage of the funnel and introduce your brand.
Many of these potential customers start by asking a question on Google. For example, someone who wants to learn a foreign language might run a search like this:
The ad above does not advertise Spanish
lessons on BaseLang.com, but instead advertises an author profile that tells your new audience article about the different methods students use to learn the language. This matches the Google user’s intent – to find ways to learn Spanish.
Well-known dog breeding platform, Breedingbusiness.com , is another great example of using content to strategically direct potential customers to their site. Founder Lazhar Ichir says, “ At Breeding Business, we regularly update our platform content with rich content that answers a wide range of the most popular questions on Google to directly answer our target audience’s queries and direct them to our site. It’s very effective.
Once a potential customer has learned about your brand, you need to get them interested in your offer. At this stage, you should not be selling anything yet. Instead, you need to interact with your future customers.
Baselang continues its sales funnel by giving
Prospective students a few Spanish phrases that might subscriber list come in handy in conversation:
You can use Google Ads to show your site in search results for keywords relevant to your business. You can also use Facebook remarketing along with third-party ads, especially for users who may have been interested in your brand and visited your site once or twice.