Instagram started out as a kind of personal diary that you shared with your friends. The app has now developed into a recognized marketing tool – and its user numbers are constantly increasing. We explain why Instagram also makes sense in the About Instagram in the B2B sector and introduce the new Instagram guides .
- The B2B industry does not (yet) use Instagram as a fully-fledged marketing tool
- Instagram means emotion – also in the B2B industry
- The target group of “tomorrow” feels “at home” on Instagram
- Instagram guides offer B2Bs space for information placement and more
From Diary to Marketing Tool
Instagram is growing and growing and has accurate mobile phone number list become an indispensable social medium. In 2020, over a billion people worldwide are using the app. Instagram means fun, inspiration, personal stories and creativity. In the same way, companies can address and inspire their target group of “tomorrow”. The so-called Millennials and Generation Y feel “at home” on Instagram.
The boundaries between professional and private how to mirror an ipad to a samsung tv communication are becoming increasingly blurred. This is confirmed by a study by Google and Millward Brown Digital. It was found that in 2014, 89% of B2B buyers were already using the Internet to research the procurement process. The customer journey is therefore expanding more and more into the digital realm.
Reasons for using Instagram as a marketing tool for the B2B sector
Instagram as a creative branding channel
Instagram means individuality. Users look for inspiration and creativity on Instagram. The content on Instagram is therefore very emotional and personal. The focus is on storytelling . This means that Instagram can be used very well to create changsha mobile phone number list awareness and branding. A link in the profile or in the stories directs traffic to the website. Advertisements on Instagram are also suitable for generating leads.
Instagram means graphic representation. Using images and infographics, complex content can be designed and distributed via Instagram. Authentic and personal communication is important. After all, Instagram is still an emotional photo album for users. Using the CI, logo, etc. ensures that the brand is recognizable. This helps to increase awareness.
Instagram means being close and tangible. About Instagram in the B2B companies therefore have the opportunity to make their communication more personal, closer and more tangible. The platform is ideal for becoming more human in corporate communication: away from facts and towards personal connection. For example, with a look behind the scenes.
Instagram as a marketing and advertising channel
Instagram means new marketing opportunities for companies. A lot of product information is needed for complex products. Instagram offers About Instagram in the B2B companies the stage to present their products in a new way. Images and personal communication make product communication more emotional and tangible. This increases recognition and brand loyalty.
Instagram as an advertising channel; this means generating leads, increasing awareness and branding. Advertisements placed on Instagram increase the reach of a company. Instagram also offers very good segmentation of the target group: e.g. according to demographic characteristics, interests or profession.