We have already talked. In a previous post. About how digital transformation is one of the most important challenges. For companies in the new millennium to the point. That it has become essential to familiarize yourself with the terminology of the sector. In particular that related to the strategies and techniques needed to build and support effective communication on the web. Typical of digital marketing experts .
To learn more about the world of web marketing . here are the 10 terms you absolutely must know.
Digital Marketing Glossary
- Conversion – A conversion occurs when a visitor takes a desired action on a fax lists website, whether it be a purchase, download, registration. Or signing up for a newsletter.
- Impressions – This term indicates the number of times an advertisement has appeared to the target audience. But impressions are also used in relation to a website, to indicate the number of times a page has been published in search results.
- Keyword – Indicates a word or phrase that the target audience uses to search for the most relevant topics on search engines. For example, in the context of selling flowers, a relevant keyword or search term could be “ red roses ” ( short keyword ) or “ where to buy red roses ” ( long tail keyword ).
- Organic traffic – Indicates the traffic generated by a website that comes exclusively from search engines, that is, the set of visits coming from Google, Yahoo or Bing. Obviously, this is the most exact match only in time important type of visits for a website.
- Paid Search – Paid search is when a business purchases paid ads that are linked to searches for certain keywords on search engines. These ads appear separate from the rest of the results in a SERP (see below). from users who click on these ads.
The term therefore refers to the traffic that comes
- SEO – It is the acronym for Search Engine Optimization , one of the fundamental terms in the digital marketing glossary. It indicates the way in which a company optimizes its website to rank as high as possible. On a search engine result page ( SERP ) in order to obtain more traffic.
- SEM – Search Engine Marketing is another strategy through which businesses gain search engine rankings through paid ads.
- SERP – Acronym for Search Engine Results Page , indicates the list of results shown by a cmo email list search engine after a specific search.
- META Data – Indicates the descriptions of the individual results that appear on the search pages: divided into title , url and description .
- Viral Marketing – It is a form of marketing where the audience is encouraged by the company to share and pass on content to others to gain greater visibility.
Of course, our digital marketing glossary contains only some of the most important. Terms that the perfect digital marketing manager must know: to acquire all the secrets of web marketing. Don’t miss the Master in Web Marketing. Social Media and Digital Communication by GEMA Business School.