Additional Marketing Terms You Should Know

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Additional Marketing Terms You Should Know

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KPI (Key Performance Indicator)

Metrics used to evaluate the success of marketing activities relative to business goals, such as sales growth, engagement, or website traffic.

16. Brand Equity

The value a brand adds to a product or singapore phone number list service beyond its functional benefits, based on consumer perceptions, reputation, and loyalty.

17. Market Segmentation

Dividing a broad market into smaller what is a virtual call center and how does it work? groups of consumers with shared characteristics to target them more effectively.

18. Affiliate Marketing

A performance-based marketing strategy uas lists where affiliates promote a company’s products and earn a commission for each sale or lead they generate.

19. CRM (Customer Relationship Management)

Tools and strategies used to manage interactions with current and potential customers, aiming to improve business relationships and retention.

20. Remarketing

Targeting ads to users who have previously interacted with your website or brand to encourage them to return and convert.

Why Understanding These Terms Helps Your Business

By mastering general marketing terms, businesses can:

  • Develop more effective strategies: Understanding the terminology helps in designing and implementing marketing campaigns aligned with business goals.

  • Improve communication: Whether working with agencies, partners, or internal teams, a shared language facilitates clearer and faster decision-making.

  • Optimize budgets: Knowing terms like PPC, conversion rate, and ROI helps in allocating resources to the most impactful tactics.

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