Using insights glean from data to create a story and determine direction is nothing new for today’s marketers. Data is an excellent foundation to begin building a story. But, in its raw form, how strong does data say about an account. According to a CMO survey, analytics and intelligence continue to dominate. How online sellers assess the quality of their marketing knowl ge. Business intelligence and pr ictive analytics are the closest thing. We have to a crystal ball, showing us how well new strategies and campaigns are performing. The proper analysis and implementation of these resources will determine. Which organizations win and make the right decisions regarding their marketing strategies.
The data has reach astronomical levels
There is a vast amount of consumer and behavioral data available to pr ict how your efforts will fare. In the past few years, virtually all of the world’s data has been collect . That’s more than two quintillion bytes of data creat by humans every day. Marketing investments must be justifi , as 93% of CMOs claim they are under increas pressure from executives to generate measurable ROI. Now more than ever, it’s imperative to leverage reliable pr ictive analytics to substantiate marketing decisions and strategies. Aside from the obvious benefits, there are many compelling reasons why marketers cannot ignore the importance of data.
Just look at some statistics:
53% of marketers agree that data-driven marketing produces you can’t postpone getting helping more relevant communications and makes them customer-centric
64% of marketing executives believe data-driven aub directory marketing is critical to their company’s success in the competitive global economy, and
87% of marketers believe data is their company’s most underutiliz asset
Any good marketer knows the inherent value of data and the role it plays in marketing today. However, there is still much to learn about how to use data from artificial intelligence and pr ictive analytics to create insights that tell compelling stories to consumers.
