You are a furniture manufacturer, there is no one better than you at laying parquet, are you a specialist in finishing works? Express this in your business card – your website. After all, this is a place where you can be found by customers, show your previous projects and encourage them to contact you. We suggest what elements a website aimed at the German market should contain to effectively appeal to local customers.
1. DE website – keep it neat
You may want your website to be expressive, you have a lot of ideas about what you want to put on it, but it is worth remembering that the learn 18 powerful tools to research keywords and guide your seo strategy less is more very often works in the digital world. A clear and transparent website is much more pleasant to read than a website that is full of everything that can be confusing.
You will definitely be better off by focusing only on the most important elements, eliminating fillers that may distract or overwhelm the recipient.
2. Introduce yourself – write who you are, share your story
The website is intended to, among other things, introduce potential clients to the 3 biggest challenges for beginner salespeople contractor’s profile or provide more information about the company. So don’t skip the “About Us/About Me” tab – when deciding to cooperate, many of your potential clients will look there.
You don’t have to put a dissertation there :). Try to present yourself in the most interesting way possible and present why it’s worth ordering a product/service from you.
3. Show the rules of cooperation
Germans really value specifics, so it’s good if your German website says something. About how you work (depending on what you do, this may. Include information about accepting orders, tasks, deadlines, how the work is completed, etc.).
If a process is divided into several stages, show and describe them. This can also be presented graphically, showing the steps (Step 1, Step 2…).
Many people are not aware of “what it is all about”, so this is a great opportunity to explain all the details.
4. Portfolio – Showcase a Sample of Your Capabilities
The website of construction and clean email industry specialists should present previously completed projects in an attractive way. Previous projects will speak for themselves about the quality of your services and products. Remember, however, that the photos should be of good quality. It is worth adding some description to them. If you have such a possibility – also the opinion of a customer.
We wrote about the principles of creating an effective portfolio in the article. Construction company in DE – how to present a portfolio on a website – be sure to check it out!