And millions of people enjoy this experience every year (well, maybe that will be an exception). Don’t be fooled. That door up there is tiny In marketing, every time we interact with a piece of content, we are also living an experience: the satisfaction of learning something new, the comfort of being well informed about a decision, etc. And, just like there are thousands of people working backstage at a Disney park, a good marketing strategy is invisible to the audience.

Nobody wants to know if

Nobody wants to know if a video they’re watching is israel whatsapp data top-of-the-funnel content that has total views as the main KPI. It’s like they say: nobody likes knowing they’re being sold. And how can we promote value to our audience, throughout their entire purchasing journey, in a way that, when they decide to close a deal, it all feels natural? We need to put ourselves in the shoes of these potential customers and imagine — design, in fact — the experience they will have when interacting with our content.

Is it being good? Are

Is it being good? Are they having fun? Are they why do we need labels learning? How can we orchestrate each piece of content created so that these visitors have the best experience possible? The Content Experience Approach Allow me to be direct here: the term Content Experience, or Content Experience, was not created by Rock Content, it was, in fact, used many times in the past, with multiple meanings. But what we haven’t seen is the use of this term on a broader level, as a different marketing approach.

Let’s start with our definition:

Let’s start with our definition: “A Content c phone number Experience is the flow of relevant, rich and carefully created content that engages the audience throughout the entire purchasing journey and over time.” In other words, when creating your content strategy you need to think that your audience will interact with you in different ways, through different channels and formats, but that they are all part of the same experience. Marketers need to design this experience so that everything is connected, where we act as a guide during the journey of valuable content for the entire audience, from the perspective of the person consuming this material.

Okay you might be thinking:

Okay, you might be thinking: this sounds a lot like Content Marketing. And you’re right. This remains a content-based strategy, with different types of content and tactics. But marketing is what we do, experience is what reaches the audience. This may seem a little trivial, but it is not easy to change the way we work, and we, marketing professionals, have focused a lot on tools, technologies and processes. All of these are important, but they are just means to an end: providing a great experience, and then the results will come.