Another classic example is Xerox, which over the years dismantled copiers from Japanese rivals to try to understand why they were cheaper. Learning from other people’s mistakes is advantageous. Many people are conditioned to view business in a % positive way, which is good, but learning to see mistakes and identify what caused failure in projects from other companies or agencies in the segment can help avoid crises, preparing in advance a step-by-step guide on how to face turbulence to face bad times with more serenity.
Step by step to do
Step by step to do benchmarkingTo put kenya whatsapp data everything we explained above into practice, you can follow a few steps. Select one to three competitors that you would like to monitor. Take the opportunity to also select companies from other segments to ensure insights that go beyond your own area of activity. Establish analysis indicators (qualitative and quantitative) Create a table to compare specific aspects of each company based on criteria that you deem interesting for your business.
As for these criteria in
As for these criteria, in the case of Digital the following page – in addition Marketing, they can be reach, engagement with the brand on social networks, success of Content Marketing campaigns, quality of content presented and efficiency of landing pages. We give more examples of possible indexes for you below: pages indexed in search outlet ugg engines; meta tags (that line of code that explains what the website is about) used; website loading speed; website authority on social networks; quality of content; presence on social networks; activities, content, size and engagement of the online community (social networks); website design and social networks; type of language used in texts; specific campaigns.
Get the data for analysisThere
Get the data for analysisThere are several tools available (some free, some not) that help you with this work. Below, we have separated some suggestions. As you may know, good data analysis is essential for Digital Marketing. We have separated some content that will help you in this mission: Boost your results with data: learn how to define your metrics and leverageLearn what data-centric architecture is and how to prepare your companyThe Google Analytics Guide: learn how to use the tool and obtain valuable insights Finally, compare and analyze the information collectedNow is the time to gather all the data collected and check the results.
Make comparisons understand the relationships
Make comparisons, understand the relationships you can create with your own business and check what you can use, what is not relevant to your area of activity. Detect highs and lows With all this in hand, the ideal is for you to prepare a report with the conclusions obtained, the opportunities found, important points for improvement in your digital strategies, as well as possible threats and suggestions on how to avoid them. You don’t have to do all the hard work of monitoring yourself.