This content is more likely to appear on page one than publishing another so-so blog post. Kevin Sides – Shipmonk.com At ShipMonk, we use advanced marketing automation to nurture leads. Timing is everything when it comes to winning business, so if we get a lead who isn’t quite ready to start, we put them on a journey of sorts to keep ShipMonk top of mind and make it easy for them to get started when the time comes.
We don’t put prospects into
these journeys without setting expectations, so they know they’ll receive contact details from us via forms or emails, text messages, postcards and the occasional phone call. All of our marketing phone number list automation journeys are tracked to understand response rates and how much business is won as a result of nurturing leads.
Our automation journey has generated
over $1,000,000 in business revenue. The biggest challenges with automation are time and content. You want to make avoiding content deterioration sure you’re providing potential customers with information that’s relevant to your business and that they can benefit from whether they use your company or not. MA fails when marketers forget this and try to oversell in the process.
Lauren Fairbanks
Stuntandgimmicks.com Lauren runs a content marketing agency that works with B2B companies in the manufacturing, healthcare, technology, and transportation/logistics industries. B2B companies have unique needs when it comes to marketing. B2B sales cycles typically range from 6-12 months, with some industries taking a full 18 months.
Given the long sales cycle
B2B marketing needs to be able to provide multiple touch phone number vietnam points to keep customers engaged with the brand and informed about the company’s products and services. This is where content marketing comes into play. Content marketing is the best use of B2B companies’ marketing spend. It helps increase search visibility and brand awareness.
It provides salespeople with
an easy way to re-engage old customers or those who have not yet purchased. It helps build thought leadership, which is important for B2B companies, especially those in complex or highly regulated industries. Liz Palm – dprgroup.com Marketing Director at DPR Group, a high-tech PR and marketing agency.