Sporting and cultural events contribute to the online attention for a city. It is annoying that incidents and crime are influential, but can hardly or not at all be controlled. It is all the more important to keep a finger on the pulse and to monitor online, in which sentiment analysis proves useful. Obvious inaccuracies and untruths can take on a life of their own as rumours and negatively influence the perception of a city.
Fast and smart webcare can perhaps prevent damage here. It is also good to consider that research in a different period would give a different result. For example, Tilburg and Nijmegen are two cities that profile themselves with events. The Nijmegen Four Days Marches and Tilburg Fair are two large-scale events, which, however, fall outside the research period. At the same time
Value of online publicity
Gaining insight into the development of online publicity and the sentiment in the messages is very whatsapp data valuable as steering information for city promoters, city marketers and communication professionals. Managers who live ‘in the moment’ will also appreciate the daily information that can be obtained via monitoring tools.
top5 pr valuecourse set up to achieve results over a longer period and to increase the communication power of their municipality. For this, analyses over a longer period are at least interesting. With the PR value, you measure the impact of your online reporting. This value is a fictitious amount, comparable to an amount that the city would have to spend
to achieve the same reach online.
The top 5 cities with the highest PR value in this year’s research are ranked the same as last year. Amsterdam is once again the leader, at a considerable distance from The Hague and Utrecht. In order to create the same reach over the measured period, the city of Amsterdam would have to search engine optimization united states america spend 243 million euros on banners and other promotional material. It is clearly noticeable that the total mentions on websites and social media have increased significantly; the role of online learn how to price your products correctly reporting is growing, which makes online monitoring increasingly necessary.