If customer segmentation and marketing personalization is new to you, a great place to start—and where you’ll most likely impact revenue—is by focusing on your HVCs (your customers who have an outsized impact on your brand’s revenue).
More specifically, focus on creating a “Welcoming new HVCs” flow as well as HVCs who are in danger of churning (when a customer may churn or lapse depends on your customers’ typical ordering cadence determined by their typical time between orders)
Why focus on HVCs?
On average, HVCs, who are typically 15-20% of the customer base, generate about 50-80% of a business’s revenue. This means your top customers spend more and/or buy significantly more often than your average customer. They also are more likely to recommend your business to others.
You really want them to stick around and personalize your messaging to them as much as possible.
HVCs, push segmented lists to your marketing platforms, and test some marketing strategies, such as:
Creating re-engagement campaigns in email and ads platforms to motivate customers to buy again to prevent churn
Push these customers to your Marketing channels like Facebook and create Lookalike audiences off of them to acquire new customers that have a high
Developing a campaign to motivate HVCs to leave product reviews
Bonus: Is Daasity Audiences a Customer Data Platform or “Reverse ELT”?
If you’re familiar with customer data platforms (CDPs), you may mobile phone number data updated 2025 be wondering if Daasity Audiences is the same thing, as we are pushing customer data to other places.
In short, yes and no.
Daasity is the only platform to combine a full eCom online reputation management: boost your digital image now! merce analytics offering with the deep customer segmentation and data outflow functionality that customer data platforms offer.
A customer data platform is a tool that collects and aggregates customer data to build detailed customer databases containing profiles for be numbers individual customers. Customer data platforms also help marketers create customer segments and push those segments to marketing platforms. However, customer data platforms often are extremely costly ($100k/yr) and time-consuming (3-12 months) to implement.