We have already defined the 5 most important strategic B2B online marketing trends for 2021. In this article, we go even deeper into the individual specialist areas and present developments directly from practice. To do this, we took a closer look at the areas of social media, SEO, SEA, design and website.
- Google Updates: Core Web Vitals measure and compare user experience
- Social media will also become the top topic in B2B in 2021
- Artificial intelligence is playing an increasingly important role
- Neumorphism and Glass Morphism set optical highlights
1 Website Trends
It is your flagship: the website. Presentation and phone number library usability are particularly important. For example, when it comes to mobile optimization. Mobile optimization? Nothing new in itself. In 2021, however, Google is taking action and downgrading pages that do not use it. B2B online marketing Mobile optimization is mandatory. It is becoming increasingly worthwhile for B2Bs to rely on new forms of communication such as chatbots. They save resources and can, for example, answer users’ questions quickly and directly. And digital presence in all areas also remains an important factor. For example, you can score points with new and existing customers by making online appointments.
2 search trends
In the search area, you should take a closer look at Google. There are a few updates planned for 2021. For example, the Core Web Vitals. This update how to fix viber not sending messages focuses on ranking factors that make the user-friendliness of a website not only comparable, but above all measurable. Your website should play along. The second big topic is visibility. With featured snippets and Google for Jobs, Google is focusing heavily on increasing the visibility of relevant content (even before the search results) and making job advertisements more visible.
Artificial intelligence is becoming increasingly changsha mobile phone number list established – also in the search sector. It is worth trying out the so-called Smart Ads. B2B online marketing The algorithm takes care of controlling the ads independently: This frees up resources and relieves the burden on marketers. Thanks to artificial intelligence, the smart ads perform just as well as human-controlled ads.