Consumer behavior analysis is the study of the Below we will factors that influence the decisions customers make when purchasing products or services.
It is an interdisciplinary study, which involves concepts and methodological tools from different areas of knowledge, such as: psychology, economics, sociology, cultural anthropology, among others.
This analysis applies both individually and as a group, and lists all acquisition, consumption and disposal activities, including the decision process that follows these actions.
The objective is to understand how, when, where and why the consumer makes a certain purchasing decision, and from there, convert this data into commercial , marketing, sales and after-sales strategies .
What is consumer behavior analysis?
Consumer behavior analysis represents one of the most complex and enigmatic areas of marketing, and the search for its understanding stimulates more and more research in this field.
Consumer behavior analysis helps you answer the following questions:
How do consumers feel list to data about alternatives to their preferred brands?
How do consumers choose between different options in the market?
What factors influence purchasing decisions?
How does the immediate environment influence consumer behavior?
As a result, the company discovers, for example, how to improve marketing campaigns to more effectively influence customer behavior and how to improve the consumer shopping experience .
What factors influence consumer behavior? Below we will
When making purchasing decisions, we are always influenced by some aspect; be it an advertising campaign, opinions of friends, comments on social networks, etc.; and this set of interferences directs our decisions.
These are some of the books about inbound marketing components that are part of the analysis of consumer behavior. Understanding what factors influence
In purchasing decisions , it helps to identify which aspects contribute to consumer motivation and brand loyalty .
The personalities considered most b2b phone list trustworthy are the influencers in the sports field;
More than 55% of respondents consider that products promoted by influencers are better than others;
At least 30% of respondents would buy a product just because their favorite influencer promotes it.