If your servers aren’t capable of handling! The increased traffic that your ecommerce website will hopefully receive! Your marketing campaigns could end up doing nothing more. Than directing consumers to a crashed website. Likewise, not having enough stock to keep up with demand could once again cause you to miss out on a lot of would-be customers.
More money is spent by far on Black Friday and Cyber Monday than any other day of the year. With the right be poised for a massive surge in traffic and sales, making it essential to ensure that you have enough stock on hand and that your sites are capable of handling the increased traffic.
Start Marketing Your Deals BFCM strategy
>>>>>>>>The current BFCM trend is that more and more stores are starting their BFCM deals earlier and letting them run longer. To keep up with the competition, you will want to do the same. When it comes to how long BFCM deals can run, the choice is yours!
By starting your deals earlier and letting them run longer, you give customers more opportunities to discover your brand and take advantage of the discounts that you are offering. While shopping certainly slows down following Cyber Monday, the holiday shopping season doesn’t end until Christmas Day, so there’s plenty of room to experiment with email data your BFCM strategy.
Recommended Reading: 10 Surefire Tips to Create High-Converting BFCM Offers
Be Where Your Shoppers Already Are
You don’t have to reinvent the wheel event marketing: secrets to success! this BFCM. Instead, all agent email list you have to do is go where. Your customers already are and leverage the marketing channels that you already have in place.
The three marketing channels that you will want to be sure to utilize to promote any Cyber Monday or Black Friday sale are email, your ecommerce website, and social media — and all three are fundamental components of all BFCM marketing campaigns.