Unilever BrandsRepresentation of some of the brands in the Unilever portfolio.To help you understand better, we will give you some examples of companies that have managed to apply a multi-brand strategy very well. companies with successful multi-brand strategiesNext, we will show how companies from different areas used this strategy to position themselves as leaders in their niches. DisneyDisney is much more than children’s films, that’s a fact. The company owns film studios, radio stations, theme parks, television channels for news, sports and children’s programming and even characters from The Simpsons, with the recent purchase of FOX.

All this under the same

All this under the same austria whatsapp data brand: Disney. Its audience, despite recognizing its multiple brands, knows that they are all under the company’s curtain and protected by the “Disney Magic”. The semantic universes of each story projected in cinemas, on television, on streaming services and in its parks, regardless of their differences, complement each other to demonstrate to consumers that the brand puts its touch in every detail. Disney GoogleThis name is so powerful that it has become a verb.

The Alphabet company as it

The Alphabet company, as it is known on the are brands authorized right now t5oday how stock market, contains a huge number of products and services that harmonize with Google’s brand , flexibility, objectives and predictions for the future. The company has managed to remain competitive over time, creating valuable messages about its mission and purpose. In this sense, each product and service it promotes is loaded with these values, as well as transparency, strength and simplicity.

Something that also distinguishes Google

Something that also distinguishes Google in its multi-brand strategy is its ability to diversify its platform and software base, to the point of cz leads collaborating with professionals, regular consumers and companies. Google SuiteThis means that the brand is present in the most different areas of production and consumption, which allows it to conquer the market and exponentially expand the value of its main brand. AmazonAmazon has been much more than books for a long time. In its architecture, we can see the brand’s expansion to many markets.

For example with the birth

For example, with the birth of Amazon Basics, the company focuses on competing in the strongest product categories, with various high-quality and reasonably priced items that shake up any brand. The company has dozens of brands that meet different needs, for example: Amazon Fresh: offers edible products; Amazon Prime: streaming services, discounts for shipping and products, among others; Amazon Echo: products that integrate Amazon’s voice interface for various purposes; Amazon Kindle: purchase, storage and consumption of digital books through Amazon tablets.