Brazil, in particular, has been marked by political and economic turbulence for decades. However, although major media and social networks focus on events with national or global impact, companies are subject to several other types of threats. Regardless of the situation, however, investing in Marketing in times of crisis is fundamental and in the following topics we bring data that proves this argument and guidelines for conducting your actions in these atypical periods. See!How do crises impact companies?What are the types of crises and their main causes?What is the role of Marketing in different moments of a business?How to work Marketing in times of crisis?What can we learn from real stories of companies that faced major crises?Covid-: how to deal with an unprecedented crisis?Prepare your coffee and continue reading to see all this in detail!How do crises impact companies?To define good Marketing strategies in times of crisis, we need to understand what, in fact, happens in the company, in the its market, economy and society.

There are crises of all

There are crises of all shapes and sizes and car owner data the impact of each one of them is very relative. This means that we cannot stick to generalized conclusions, we need to check in which aspects and in which dimensions a project will actually be affected — or benefited, considering that many opportunities arise in the midst of adversity, don’t forget that! Check out, below, some points that you should take into consideration in your planning. How to define a crisis?The global consultancy network PwC carried out a large study of country companies, the Global Crisis Survey.

In its analysis a crisis

In its analysis, a crisis was defined as a are brands authorized right now today how situation: triggered by significant internal or external factors and/or the addition or worsening of smaller problems; What is the scope of crises among companies?According to the leaders interviewed, approximately every organization has faced at least one crisis in the last five years, and, among them, the average number of crises faced is greater than three.Crises experienced in recent yearsSource: PwC.Specifically in Brazil, every manager stated that they had dealt with at least one crisis in the last five years and the risk worsens with the size of the company.

Organizations with more than a

Organizations with more than a thousand cz lists employees tend to face, on average, one crisis each year. How have organizations dealt with these events? The study also revealed that % of organizations (% in Brazil) sought external help during or after the biggest crisis they have ever faced. What is the situation of companies post-crisis? Among managers who declared having experienced a major crisis, % stated that their companies were better post-crisis. Some even highlighted that they obtained an increase in revenue due to the actions taken during the process.

It is worth highlighting that

It is worth highlighting that, in this regard, Brazil is above the world average: % of Brazilian companies say they have done better after a serious crisis and only % say they have emerged in a worse position. Situation of companies post-crisisSource: PwC.These statistics highlight the diverse implications that a negative event can have for different companies.In recent years, for example, the series of economic problems experienced by Brazilians did not prevent some sectors — such as tourism, events, food, IT and Digital Marketing — from maintaining their growth.