Influencers are people who promote and spread a brand/service by sharing their personal experience using it. They are brand advocates.
Influencers can be micro-influencers , i.e. customers who have become promoters of the brand/service. There are several ways to turn a customer into an influencer. But the main one is to offer the consumer the satisfaction of his need and preference. With that, you will gain customer loyalty to the brand. And influencers can also be ambassadors of the brand/service , who are usually quite well known to the public in the country, region or city (actors, actresses, singers, etc.).
6. Content developers
To create memorable, unique and personalized brazil in particular has been content, it is recommended that you hire an experienced writer . The writer’s mission will be to write creative and unique content, in a fluid manner, on different topics with the aim of reaching different audiences.
The role of the editor is also to select topics and content relevant to your brand/service’s audience . Therefore, this person must be aware of trends, know the topics, know what is being talked about and have the ability to react to generate content in line with current interests .
7. Voice search
One of the digital marketing trends for 2018 in the romania mobile database area of search marketing is voice search . This tool should be incorporated into the search engine marketing strategies that every brand undertakes.
Voice search should be geared towards offering help to users in everyday and timely matters. This is an important local marketing strategy.
8. (BI)
Business Intelligence is a marketing strategy linked to the use of data . The term Business Intelligence refers to the process of collecting, organizing, analyzing, sharing and monitoring information that supports business management .
Business intelligence is about exploring the possibilities offered by real time . Knowing how many people are accessing your brand/service page at this very moment, what they are looking for, etc. And, based on this information and both the analytical and predictive capacity of the data, adopting marketing strategies that increase sales or any other objective defined in the planning of your brand/service. Big Data is a great ally of Business Intelligence.
9. Growth Hacking
Growth hacking is another marketing strategy related to the use of data. However, this strategy is related to performance marketing . It is about marketing oriented towards experiments.
Growth Hacking seeks to identify ways to grow – to quickly and cost-effectively increase the number of leads a company has – in the face of an increasingly demanding consumer. Through data and testing, Growth Hacking seeks to understand the public in order to know which strategies to adopt to grow your brand/service.
10. Data Management Platform (DMP)
DMP is a platform that collects, organizes, and activates the thousands of data points generated from various sources. DMP collects data from different sites. It then organizes this data based on demographics, consumer habits, interests, and more. Finally, the information resulting from the organization of the data is acted upon in different ways for advertisers and publishers.
DPM is important for marketing, as this cmb directory information is used to expand audience reach, better understand the public, generate ideas and enable smarter decisions in optimizing digital strategies . DPM is a great ally of Business Intelligence.
If you want to know more about some of these 2018 marketing trends or want to share your experience, leave your comment at the end.