For example, an e-commerce marketplace could use Google Analytics to track a customer’s journey to purchase. Did they come from your primary acquisition channel? How many touches did they take before purchasing?
You also need to understand which metrics influence conversions. Here are some metrics to pay attention to:
- Time on page : This is the amount bulgaria whatsapp number data 5 million of time visitors spend on specific pages of your e-commerce website, especially product pages and checkout pages.
- Site Speed : It helps you understand how long it takes for a web page to load.
- Traffic : This refers to the number of know yourself and your enemy visitors to your e-commerce website in a given time period, whether from paid advertising, referrals, or organic traffic.
- Cart abandonment rate : It highlights the percentage of users who added items to their cart but did not complete their purchase.
- Average Order Value : This is the average qatar numbers amount spent per order, highlighting the effectiveness of your pricing strategy.
Why Conversion Rates Are Important for E-Commerce ?
The goal of e-commerce optimization is to increase sales, right? For example, web traffic can bring in vanity items, but it can’t bring in food.
Sales indeed do.
Understanding your conversion rate lets you see what you’re doing right and where you can improve. From here, you can implement eCommerce optimization strategies and other tactics to increase your conversion rate and make more sales. This includes using a multilingual eCommerce platform to reach a wider audience and offering free shipping to first-time customers.
If your conversion rate is low and your bounce rate is high, it could be because your copy is too confusing or your site doesn’t load fast enough. In this case, your conversion rate may improve if you lower your bounce rate.
However, the only way to reach these conclusions is to track your conversions.
Divide your total number of e-commerce transactions by your total site visits, then multiply the result by 100.
For example, you have 1,000 site visits and 100 transactions. This gives you a 10% conversion rate (100/1,000*100).
You may also like:
- How to use Hello Bar data to optimize your marketing strategy
- Website Conversion Optimization: How to Get Results with A/B Testing (and Real-World Examples to Get You Started)
List of 23 eCommerce Optimization Best Practices to Increase Conversion Rates
Now that we’ve covered some of the basics of ecommerce optimization, let’s turn our attention to how it manifests in a real-world marketing strategy. What can you do to optimize your conversion rates and increase sales?
1. Use a good shopping cart abandonment software program
Ecommerce website optimization often comes down to tracking data and implementing automation. These two aspects combined can help you better understand your audience .
Cart abandonment software helps reduce cart abandonment rates and bring back users who might have left your website for some reason.
For example, let’s say a visitor pushes a cart full of merchandise into your e-commerce store . They then abandon the checkout process with the cart halfway through.
Then that person gets an email: “You forgot to pick up your item! It’s still here waiting for you.” Or something like that.