The Role of Email Campaigns in Customer Retention
B2B Marketing is not just a practice – it is a holistic approach that shapes how businesses communicate and interact […]
B2B Marketing is not just a practice – it is a holistic approach that shapes how businesses communicate and interact […]
B2B Marketing (Business-to-Business Marketing) is one of the most important strategic pillars for businesses that target other businesses, rather than end consumers.
The Rise of Conversational Marketing messages and voice assistants is emerging as one of the most popular ways to communicate
centralizing customer data, CRM systems streamline sales, marketing and customer support processes. They enable personalized communication, data-driven decision-making and efficient
According to the MarTech Alliance, companies invest 23 percent of their marketing budget in marketing technologies (MarTech). Scott Brinker, one
It is best to ask yourself the following questions before finalizing the text of the email: Does my prospect need
3. Formulate a subject that arouses curiosity Even if someone has signed up for your emails, that doesn’t mean they
You must ensure that you have permission to send the newsletter to your mailing list. Otherwise, you risk ending up
automated lead scoring We generate around 150 leads per month. Of course, not all of them are suitable to become
Such a table is faster and easier to edit than lead scoring in HubSpot itself. The key figures are also
Just like positive signals, negative signals can also help evaluate leads. A competitor is most likely not going to be
Which data is important for lead scoring? Function of the lead You probably have a clear idea of ​​who your