The more measurable these actions
The more measurable these actions are, the easier it is to identify the level of return and, in this way, […]
Marketing
Marketing
Marketing
Find out how to review
Find out how to review investments in Marketing during periods of crisis Even with little budget and the need to
Marketing
Sometimes small adjustments make a
Sometimes, small adjustments make a strategy take off and achieve previously intended goals and objectives. If the Marketing team has
Marketing
Cuts in the companies’ Marketing
Cuts in the companies’ Marketing sectorUnfortunately, part of these cost reduction efforts impacts workers in the Marketing sector, generating layoffs.
Marketing
Managers need to draw up
Managers need to draw up contingency and replanning plans, which, in most cases, includes reviewing investments in Marketing. As much
Marketing
TastyWith an exclusive resource for
AB TastyWith an exclusive resource for experimenting with your strategies, you can personalize the entire experience, using criteria such
Marketing
One of the practices that
One of the practices that exemplifies the trend is A/B testing, which seeks to evaluate possibilities of the same action.
Marketing
Brand building and sales activation
” Brand building and sales activation are not choices or alternatives. They are interdependent and both are essential to long-term
Marketing
In Les Binet and Peter
In Les Binet and Peter Field’s latest major research, Effectiveness in Context, hundreds of campaigns from the IPA Databank were
Marketing
Such elements must support each
Such elements must support each other, not fight to be independent. Coordination of action provides the most basic source of