Digital transformation has accelerated the way people consume information. As a result, companies need to constantly think about optimizing content marketing .
Coming up with new ideas is a huge challenge. Not to mention how quickly content gets “buried” as everyone is churning out blog posts, newsletters, emails, social media posts – the list goes on.
However, there is a good way to reuse your content
Giving it a new life – and also optimizing the costs and time of your creative team. See the next topic.
Content marketing optimization can bring highly positive results
However, there is one treasure hidden away in your content plan that should never be forgotten: those blog posts or articles that were well-received by your audience when they were originally published.
If your company has an older, popular post
Whose topic is still relevant today, why not update and repurpose it?
This is an excellent opportunity to analyze lebanon telegram data this content and understand the reasons behind the performance achieved with visits, shares and engagement in general.
There’s only one rule: make sure you can add something new and current.
That way, you can work on that popular topic – but now from a new perspective!
See below how to revitalize old productions how to use influencer marketing for b2b lead generation and promote content marketing optimization.
How to Practice Content Marketing Optimization
The content your company produces today is certainly shared across many media and in different ways.
Some topics may be better received in one format – and not so well in another, depending on your industry.
Or they may be more effective in an inbound
Marketing campaign , but not in offline approaches.
That’s why we’ve listed below some ways to b2b reviews club present updated content to your audience.
1) Videos of existing content
Videos are more popular than ever – and generating a lot of engagement especially on social media.
Try using an old blog post as the basis for
A script and illustrating it with images or creating slides.
You can also have a prominent figure – such as the CEO or a board member – read it.
Make sure your team uploads the video to YouTube for extra exposure. And remember to embed it in your original blog post and share it on social media, too.
2) New blog posts: update, publish and promote
When your company has content that has been relevant for a long time, the best course of action is to update it with new statistics or insights and republish it.
It’s worth testing different titles and changes to the content. With this “new” article, it’s worth running a new promotion on digital channels. This is a way to not only ensure the optimization of content marketing, but also to reach a completely new audience.
3) A new life for social media posts
Eventually, regular social media posting can wear out your marketing team’s resources.
One solution is to create new posts on topics that you have used before. This will breathe new life into an older article and generate new traffic to your site.
Another tip is to hire a digital marketing agency. This way, your company can count on industry experts who will always produce relevant content and create good content marketing strategies.