You don’t have time to write texts yourself and you’re thinking about hiring a specialist for this purpose. But how do you know that they will write them the way you want them to? See what working with a copywriter looks like.
You expect texts in a specific style. Your business doesn’t like pompous content or, on the contrary, you are only interested in official communication with the client. The better you understand the copywriter, the more likely you are to say, like many of my clients, after receiving the text:
“Wow, you wrote exactly what I meant.”
Working with a copywriter, step 1 – define yourself, or what to write in the first email?
First, tell us about however, if the returns from secondary vocational education are growing idea, what you need, how much, and when.
To avoid correspondence taking weeks, specify exactly what you are looking for:
- What do you need texts for? Is it text for an about me page , or for all the tabs on your company’s website? Or maybe for a business card page?
- How many texts – one or several dozen, e.g. product descriptions.
- When – this is important information, thanks to which your specialist will determine how quickly he will take care of your project.
- Do you have the materials? For example, you wrote something yourself and you want to put it in a more scathing form? Or do you already have the texts on the site and you just want to refresh them? Or do you outsource the writing from start to finish and leave the idea for the content to a copywriter?
Collaboration with a copywriter – brief
Once you have made the social media marketing arrangements, the copywriter will ask you to fill out a brief. Yes, you will write. Yes, first you, not him. The copywriter will know from the brief what you want your texts to look like.
Now you will tell in detail who you are targeting with your content, that is, you will think about what your ideal client needs. The text is not created for you, after all.
Investigation – copywriter on the trail
Now that you have given all the twd directory to a specialist, he can start investigating like a true detective. He will analyze what you have written. He will search the internet to deepen the information you have given him.
He will check what and how your customers talk. He will browse internet forums to see what they expect. He will learn how to talk to them so that they will want to listen to you and convince them that you have something cool for them.