You can also send leads to social media through your website. Try adding a top bar to your website inviting people to follow you on Facebook .
3. Nurture your leads with great content before selling anything
If you keep asking people to buy, buy, buy, they’ll ignore costa rica whatsapp number data 5 million you. It’s like a TV commercial. You pull out your phone during a commercial break on your favorite TV show.
Don’t nurture leads by asking them to buy your product, but teach them something valuable . Nurture leads with great content.
Make a list of the six most frequently asked questions you get from your audience, whether through customer support , phone , or other channels. Answer those six questions in six emails.
Be generous in sharing your knowledge. Don’t be afraid go mall actual case analysis to reveal too much, because if you feel like you do, you may have found the right answer value threshold.
4. Offer a free trial and close the deal after the email campaign
Email drip campaigns give you a great opportunity to leverage a sense of urgency. If you offer a subscription or similar service, let subscribers know that you’ll be offering a free trial for the next X weeks (the duration of your drip campaign).
Once the campaign is over, the free trial offer will also disappear. Mention the free trial in your PS or signature, but don’t make it the focus of your qatar numbers emails until the very end. That’s when it’s time to create a sense of urgency and say, “If you want to try our service, now’s the time! Act now before your free trial ends.”
5. Pay special attention to where the customer is in the buying cycle
We mentioned before that it helps to segment your email list. You want people to receive the right message at the right time.
If your prospect is just learning about your business, they’re not ready to buy. You have to nurture that relationship through a positive experience.
For those subscribers who have been around for a while, focus on education and entertainment. Subscribers who have known about your business for a longer period of time may appreciate product comparisons, coupons, and free trials.
What is the customer buying cycle?
Your customer buying cycle is the series of touchpoints your prospects go through on their journey to becoming customers. How long does it take on average? Where do they engage with your business?
For example, an average customer might discover your website through a Google search or by clicking on a pay-per-click ad. A customer might follow you on social media, sign up for your email list, and read your blog. Ultimately, a call to action converts that prospect into an actual customer.
6. Continue to provide great content to your customers
Share infographics, industry blog post excerpts, links to research, and other compelling content your subscribers might enjoy.
You don’t have to create everything. Roundup emails are very effective because they allow you to share valuable content from others and express your gratitude for their contributions to the industry.
The more great content you share, the more grateful your prospects will be. In your email drip campaigns, you’re counting on mutual benefit. “ We ’re sharing this amazing stuff with you guys. Maybe you could buy one of my products?”
Of course, you wouldn’t say it that way, but that’s the balance you seek.
7. Send emails to re-engage inactive leads and get them back into your funnel
People become inactive for many reasons. They get busy, their interests change, they forget about your brand – whatever the reason.