Magda deals with a rather niche topic – folk art. She runs a family business in the center of Warsaw. On Instagram, she shows that folk handicraft is beautiful and timeless, and in the right arrangement, folk art can look very modern.
This profile is not only about objects, but also a lot of ethnographic knowledge and interesting facts. Do you want to know how rain was perceived in folk culture? Or for whom is the extra place setting set on the Christmas Eve table? Or maybe you are interested in why you cannot swim in the lake before Saint John’s Day? For answers to these and many other questions, jump into Magda.
My interviewee today proves on a daily basis – and in great style – that even niche topics can be the basis for excellent content. Magda’s profile shows passion, a sense of humor, and thoughtful photos. All of this influences the character of her account – a perfect balance, a combination of a business account with educational content. The icing on the cake is visual coherence.
What do you do on a daily basis? Customer focus
I am an ethnographer. Together paytm database with my father and brother, I run a folk art and craft gallery, the House of Folk Art, at the Old Town Square in Warsaw. The shop is very old, it has been in operation since 1953, and my father has worked there for over 40 years.
In the gallery we sell folk handicrafts from all over Poland. We try to ensure that all products in the store are not only traditionally made, but also of the best quality.
How did you end up joining the family business?
After studying ethnology use sms marketing campaigns to generate leads and cultural anthropology at the University of Warsaw, I wanted to travel above all else. I couldn’t imagine just two weeks off. That’s when I came up with the idea of starting my own company. For almost ten years, I designed patterns and objects referring to Polish folk art. Colorfolk – that was the name of the company, was the first business of its kind on the Polish market. The company was slowly taking off, and I traveled during breaks at work, between projects. Unfortunately, I wasn’t a business shark and when huge competition appeared, I had no chance at all.
Around the same time, the crisis hit the Folk Art House. Sales were falling and Dad started thinking seriously about closing the shop.
This was an unacceptable possibility for me. I couldn’t imagine that the store, which for me had always been connected to my family, could cease to exist.
That’s when we decided that I would join the team, my dad and brother. We would renovate, make changes and give this place another chance. So I closed one company and opened a new chapter in the House of Folk Art.
What was your start like after introducing these changes?
Since there were few funds left lithuania phone number in the company account, my brother and I decided to invest our savings in refreshing the store ourselves. We managed to carve out additional space in a more modern style from the warehouse space and introduced selected items from the so-called ethnodesign sphere to the sale.
This year we also experimented with store opening hours and started working on Sundays. The most important thing at that time was to bounce back a little. And we did it – the summer season was the best in years.
Where did you get your first customers? Customer focus
This question doesn’t quite apply to us, because we still have customers who remember the beginnings of this shop (!!!). People who used to visit this shop as children can come to us. We have regular customers, collectors and lovers of folk art. The House of Folk Art has also always been focused on serving tourists. We are practically financially dependent on them, so every worse tourist season has a big impact on us. I probably don’t have to mention the situation related to the covid epidemic – for two seasons there were practically no tourists in the shop.