“Dear followers, thank you for making part of your tax money available so that I can also go to the office on Monday.” The colleague who wrote this on Twitter did not realize at all that this was very inconvenient on the day that the minister nationalized SNS REAAL.
The social media strategy
Unwanted impact on the company’s reputation by statements from its own employees. It is an aspect that is phone number library often underexposed in the social media strategy. Yet these potentially have more effect on the reputation than statements from the best ambassadors.
At SNS REAAL, we started ‘internal webcare’ at the end of 2009: addressing employees who are active on the internet and social networks. Not to impose sanctions, but to make them aware of the playing field. Because most colleagues who post an awkward tweet or update often do not realize the impact of this. The colleague who posted the tweet from the introduction is proud of his independent and critical attitude. That only became a bit difficult when the whole of the Netherlands fell upon his employer.
Do you also want to pay more attention to internal webcare within your organization? From online reputation management, six steps can be defined as far as I am concerned that ensure that employees are (more) aware of opportunities and risks. For the organization, but especially for themselves.
Define the playing field
Formulate guidelines
Tell your story and share examples
Increase awareness
Let people play
No sanctions but talks
Of course, every employee is free to decide for themselves whether or not to be active on social media. And if someone wants to post a photo of their dog 23 times a day, that is also possible. As long as you act in accordance with your employer’s code of conduct. Things are different when you, as search engine optimization united states america an employee, get involved in substantive discussions about the sector or the organization. Although often well-intentioned, your contribution may turn out differently than you expected. gtin: code becomes mandatory for issuing invoices from september 12th For example, because the interpretation is that you are expressing the organization’s position. In this way, your comment can affect the reputation of your employer and your own. As an organization, therefore, make sure that you map out the playing field properly. For example, by drawing up guidelines or by recording which colleagues are figureheads for which topics.