Today’s consumers expect highly relevant and personalized experiences when italy telegram data they interact with brands. Marketing has evolved to the “me selling proposition” that allows consumers to symbolically “take ownership” of the brands and adjust their products and services so that they fit their wants exactly. By giving away their power to users and customers, brands are actually empowering themselves. Sometimes, personalization doesn’t have to heavily rely on collecting data. Take the shoe industry for an example: globally recognized brands like Vans, Adidas, Reebok, Nike and Converse, all give users an opportunity to create their custom pair of sneakers and additional accessories, then make a purchase.
In General, SEO Will Become More Valuable
It’s pretty clear that under the GDPR, typical digital marketing practices such as remarketing, what is cloud computing? email targeting, and various forms of highly specific paid ads will suffer a blow. In this context, SEO will become more valuable as it is not necessarily affected by the GDPR. If you’re using Google Keyword Planner or Ahrefs, you are safe to do your keyword research as both tools rely on anonymized data, which does not break the GDPR rules in any way. For instance, Ahrefs uses clickstream data as a “source” for its keyword data which perfectly complies with the regulation. Take a look at the excerpt from the GDPR’s Article 26: The principles of data protection should therefore not apply to anonymous information, namely, information which does not relate to an identified .
SEO and Geo Targeting Gets Harder; Mobile Marketing is Affected, too
As we mentioned, the GDPR broadens the list of data that is to be considered phone number lists personal, adding geolocation and mobile identifiers to it, too. When requesting geolocation from users, marketers will now have to require explicit consent and respect users’ right to know what purposes the data be used for. Geotargeting can be a valuable SEO technique, but under the GDPR – things are about to take a turn. However, Google has made it easier for webmasters to make necessary changes to their Google Analytics profiles. In summary, you will need to:
- Audit your existing data for any PII (Personally Identifiable Information)
- Design transparent opt-ins and opt-outs