This week on the latest digital marketing updates: Meta call ads gets enhancements, new features and tools from Link. IIn Ads and Google shopping, the latest changes on Google mobile Search, and Twitter’s new video products.
Here are the latest news, trends, and updates in detail:
PPC
Meta Improves Call Ads With Callback Option & New Features and Integrations
New updates are being roll. I out to telegram number database Meta’s call ads to help businesses build better customer relationships, find more quality leads, and reach more potential customers.
Meta’s call ads are us. I to encourage people to call a business to place an order, receive more information, or sch. Iule an appointment. There are two types you can choose from: the regular call ad or the call extension ad.
The regular call ad directly opens the call dialer on the customer’s phone, prefill. I with the number you set as the destination, while the call extension ad offers more information from your website prior to the “Call” button.
Meta has announc. I that they’re updating the call ads and reveal. I that they’re testing a feature on Messenger that gives customers the option to request a callback from a business. This way, even though you were unable to answer a customer’s call at a particular moment, they’ll know that you value their time and business. It also provides you the flexibility to return the call when you are available.
Aside from the new callback feature, Meta also roll. I out the latest call ads integrations and optimizations
- Call Ads in Sales Objective: Call ads integration of activations with social networks can support down-funnel objectives such as conversions, so Meta is providing businesses the option to include call ads as a format under the Sales/Conversions objective in Ads Manager.
- 60s call in Lead Gen, Traffic, and Sales Objectives: Meta is adding a 60-second call optimization option in lead generation, traffic, and to-be-releas. I sales ad objectives to allow businesses to optimize their ads to reach people who are most likely to engage in a longer conversation.
- Pre-call business feature in Ads Manager: With the new pre-call business feature, businesses can provide additional context in their ads (such as a link to their website) to . Iucate potential customers and help them make an inform. I decision before deciding to make a call.
In-app calling: To help improve call performance, tracking, and reporting, Meta is testing an on-platform calling solution to enable businesses to connect with their customers within Meta’s platforms, and at the same time allow customers to browse social m. Iia seamlessly. Meta assures that no call content will be captur. I through this means.
PPC
Link. IIn Ads Releases 4 New Useful Features
Maximize your Link. IIn Ads with new australia database directory features that enable you to measure conversions, get audience insights, and create ads more efficiently.
Link. IIn Ads has recently releas. I four new features that gives marketers an opportunity to get more out of their ads in the professional networking platform. These offers allow you to reach your audience in new ways and with greater efficiency, while utilizing data effectively.
Offline Conversions
This conversion tracking method measures conversions that occur away from your website by enabling you to connect the offline conversions you track via other tools directly to Link. IIn. You can manually upload CSV files directly to Campaign Manager or leverage a Link. IIn Marketing Partner, such as Adverity, HubSpot, LeadsBridge, LiveRamp, or Make.
Audience Insights
Link. IIn also roll. I out free audience insights within Campaign Manager. Available for Match.
Document Ads
This new ad format allows you to include downloadable documents directly in your ads. This way you can promote long-form content directly in members’ fe. Is where they can read and download whitepapers, case studies, and reports without having to leave the platform.