Digital News Asia Sets Trends DeepSeek, Livestream Sales

Hi all!

This is Alena Alimkina, Director of Marketing Communications at Completo.

Asia—its culture, e-commerce trends, and business email list media consumption patterns—has begun to exert an ever-increasing influence on our digital market  consumer behavior, and even human resources. Digital News Asia Sets Trends .

How does this manifest itself, what experience from foreign colleagues is worth adopting now and what will business have to come to sooner or later? Digital News Asia Sets Trends  We discuss this in this special issue of digital news.

 How Asian Market Specifics Are Affecting Global Online Retail

As a leader in the e-commerce h5 production: foundation and core market, China sets the trends that shape the development of online sales worldwide.

Colleagues from Group4Mediahighlighted the features of China’s digital landscape and trends that directly affect us as both consumers and sellers:

• Social commerce is a result of the merger of e-commerce and social networks, built on the principle of “interact, entertain, sell”.
• Making joint purchases to get more benefits and active social interaction so that users do not feel lonely, continue to actively consume and share content.
• Live shopping . For example, a streamer demonstrates the advantages of a certain product during a broadcast, and the ecosystem in which the stream is held shows a link to the product on the device screen, and the user can immediately order it. “Shop on the couch”, providing interactivity and increasing trust. Of course, this format allows you to speed up the purchase process and makes shopping truly exciting.

How does this affect the Russian advertising market?

Firstly, large trading platforms (Avito, Yandex Market) are increasingly introducing video content with the ability to go to the seller’s page.

Secondly, the attitude towards the product changes – it is becoming not only an object of sale, but also content around which interaction with clean email the audience can and should be built.

Thirdly, the influence of bloggers on consumers and their preferences is increasing, and the role of interactive formats is growing.

According to MegaMarket representatives, the trends of “cashback hunting” that came from Asia, the appearance of “virtual stores” on online platforms that operate on the basis of AR and VR technologies, collaborations and co-branding are also changing consumer habits.

Each of these opportunities can be a step towards strengthening your marketing and sales strategy.

You can read more about the prospects of social commerce here, and learn more about gamification and its importance for business from this article.

Blogger Villages and Shopping as an Art: Insights from China Changing the Approach to Marketing

In addition to live shopping and the integration of e-commerce with social networks, China has set other megatrends that can radically change the approach to marketing, and business in general:

• Interest in naturalness and life without technology: entire villages of bloggers are appearing in the provinces. Influencers are ordinary farmers who show their daily life, which is watched with interest by residents of large cities. Such channels attract hundreds of thousands of subscribers and bring their owners a stable income, while having a positive effect on the development of settlements.
• Content production is not in studios, but literally on the street. The main thing is to advertise the entire product without unnecessary preamble and be fully involved in the process.
• A creative approach to organizing sales. There are many competitors, you need to stand out. And stand out as creatively as possible, by making the product an information hook and props for producing UGC content: