2. The advertisement makes improper use of a trademark
Some advertisements attempt to use the name Facebook, including the brands that are part of this social platform, for commercial purposes. For example: if you advertise a Facebook course, you can hardly avoid the word ‘Facebook’. In that case, you may simply use it, but only to a limit extent. You may not suggest that there is a partnership. What is also not allow is the use or adaptation of, for example, the Facebook logo . A brand must remain as it is and therefore not be conjugat or written differently.
No commercial ties
This also applies to other brands. You can simply communicate about it, as long as you respect the brand and there fax lists are no commercial goals attach to it. That is to say: outsiders may not think that it is a commercial connection. In this way you could profit from another brand, or the reputation of a brand is damag. Someone is allow to simply communicate about his or her own brand. When registering a brand, the brand owner is given certain rights regarding this brand.
The advertisement contains sexually suggestive content
Another thing that often causes confusion is images that are not suitable for the younger users of the Facebook platform. It is not permitt to run advertisements that contain sexually suggestive content. Think of images that contain nudity, sexual poses and activities, or images that are sexually provocative.
Artistic nudity is also not allow
Opinions can of course differ when it comes to sexuality. One person finds certain things more sexually suggestive than another. To ensure that there is no confusion about this, Facebook has strict guidelines regarding sexually suggestive content. For example, nudity is not allow, even if it is intend to be artistic. The same applies to a plunging neckline or zooming in on breasts, buttocks and abdominal muscles.
4. The ad contains too much text
Another issue you ne to consider is the amount of text us in the image. An image may contain a maximum of 20 percent text. This i search engine optimization united states america because images work better than text. Less text and more images make an advertisement more interesting. In this way, Facebook ensures that users of their platform see as many advertisements as possible that are of high quality and have add value. To check whether an image meets this requirement, you can load the image material via a control tool . Facebook then links one of the following scores to your image: OK, low, average or high.
Less text and more images makes an advertisement more interesting
Text above the advertisement does not count
By the way, this is purely about the image text. This is the text that is present in the image. Logos are also count as text. other interesting features The amount of advertisement text, the text that is written above the advertisement, is not count. If an image contains more text than Facebook advises, there is a chance that the advertisement will be shown to fewer people. In this way, Facebook tries to ‘punish’ the creator of the advertisement in question and to ensure that everyone adheres to the guidelines for the amount of text in an image.Do you have additions
Bright spot: a little more clarity
After this list of points that ne to be taken into account when planning an advertisement, there is also a small bright spot to report. Facebook has announc that there will be a change in the advertisement management. They will soon communicate why an advertisement is reject. Previously, only the general policy was referr to, but now the subject will also be mention. By providing more transparency and clarity from Facebook, this ensures that online marketers can make better and faster adjustments and work more efficiently.