3. Formulate a subject that arouses curiosity
Even if someone has signed up for your emails, that doesn’t mean they will open and read them. The subject line is therefore one of the most difficult hurdles to overcome in email marketing. The short sentence must be relevant to your target audience and arouse their curiosity, otherwise the email will immediately go into the trash.
Try different titles to find out which
one appeals most to your target audience. Brainstorm with your colleagues and be creative. Remember that you are making a promise with the subject line that you must fulfill with the content.
Test different versions of your subject china number data lines ( A/B testing ) and compare the opening rates of the emails. After a while, you will probably notice certain patterns, words and phrases that give your potential customers a special incentive to open the emails.
After you have done some A/B testing, you can use smart content again. This means that modern email programs allow you to insert a so-called “smart subject line” that is aimed at the respective target group. The success can then be easily measured based on the opening rate.
4. Personalize as much as possible!
Do you prefer to open emails that come from a specific person or from a general office address? A real person’s address is much more personal your posts easier to read and increases the chances that your email will be opened. If there are any questions or more information is required, the recipient immediately knows who to turn to. They therefore have a real contact person they can contact and through whom a relationship can be built.
If you have the name of your email contact
address them personally. Avoid greetings like “Dear Sir or Madam”; this is very impersonal and looks like a large mailing that is not tailored to the individual person. Therefore, the reader does not feel addressed.
Marketing automation tools offer the possibility to individualize various areas of your emails. The more data you already have about the potential customer, the more you can personalize.
Caution: Use this type of personalization b2c fax carefully. Too much personalization or personalization in the wrong places can make recipients skeptical.
On the topic of personalization, we also recommend that you watch our Vienna HubSpot User Group from December 20, 2022:
5. Deliver useful and engaging content
Once you have overcome the first hurdle and your email has been opened, it is now time to provide readers with useful content.
Avoid long novels and self-promotion and address the problems and interests of your target group directly. Think about what interests your target group and how you can help them with your mailing.
Keep the content as simple as possible. The email should only give a taste of your content. Don’t try to overwhelm your subscribers with information, but let them decide for themselves what content they want to read. True to the motto ‘choose your own adventure’.