Character(s):1. Sarah, a young, ambitious marketing executive2. Mr. Thompson, Sarah’s skeptical boss3. David, a seasoned marketing consultantSarah tapped her pen against her notepad, her gaze fixed on the spreadsheet glowing on her monitor. Numbers swam before her eyes, each representing a potential customer, a potential sale, a potential success. But the numbers fax lists weren’t moving fast enough. The marketing campaign she’d poured her heart and soul into was sputtering, not soaring.”What’s the problem?” Mr. Thompson boomed, his voice cutting through the relative quiet of the office. Sarah jumped, startled. Mr. Thompson, her boss, was a man of old-school methods and even older-school skepticism. He stood in her doorway, arms crossed, a thundercloud brewing on his face.”The leads are trickling in, Mr. Thompson,” Sarah explained, trying to keep her voice even.
“The online ads aren’t performing as well as we’d hoped,
and the social media engagement is… lackluster.”Mr. Thompson smart outreach using targeted c-level lists grunted. “I told you, these newfangled internet fads are just that – fads. What happened to good old-fashioned marketing? The kind that gets results?”Sarah bit back a sigh. She knew what was coming. Mr. Thompson was a firm believer in traditional methods, methods Sarah considered outdated and inefficient.”We could try a different approach,” Sarah suggested tentatively. “Maybe focus on something more direct.””Like what?” Mr. Thompson challenged. “Carrier pigeons?”Sarah hesitated.
“Well, I was thinking about fax list marketing.
“Mr. Thompson’s eyebrows shot up. “Fax? You want to use a fax business to consumer reviews machine? Sarah, we’re not living in the Stone Age anymore!”Sarah braced herself. This was going to be an uphill battle. “Mr. Thompson, hear me out. Fax marketing is direct, it’s immediate, and it can be incredibly effective when targeted correctly. We can reach a specific audience with a personalized message,