Design thinking: what exactly are we talking about?
Definition of design thinking and origins
Design thinking is a problem-solving method based on understanding user needs. In other words, it’s a “human-centric” approach, where the goal is to generate ideas to find the most appropriate solution for consumers.
Since the 1990s, a growing number of companies have а как насчет обеспечения been using this concept to develop and improve the design of their products, services, or processes. This creative approach encourages innovation and participation from all members of the organization .
GOOD TO KNOW
Design thinking emerged in the early 1970s and was popularized 20 years later by American professors. It wasn’t until 1990 that David Kelley applied this approach to business.
Lean management, agile method, design thinking
Often associated with “lean management” and the “agile method”, design thinking differs from these two concepts:
- Lean management focuses on process optimization.
- Agile refers to the ability to deliver quality products quickly.
- Finally, design thinking allows for a usage-centric approach. Ideal for encouraging team creativity, the method also fosters innovation among organizational members.
Within a company, these three methods can complement each other. For example, you can usa b2b list define solutions using design thinking, transform your ideas into business models with lean management, and deliver products faster through agile processes.
Design thinking and collective intelligence
In a design thinking project, many professionals work together . Developers, technicians, marketing experts, and designers are all looking for the perfect solution to address a very specific problem.
This method is therefore ideal for strengthening team bonds!