Content is one of the most defining factors when it comes to search engine rankings . But not only that, most optimization actually revolves around links to and from your site. That’s why it’s so important to understand how to best use them .
In this article, we will tell you how to best manage external linking. We will also tell you about 7 of the best habits and guidelines to put into practice. Once you finish reading, you will know how to best use outbound links to perform at your best in SERP .
When to link to other websites?
External links are hyperlinks that send the reader to a site outside of yours. At first glance, using them could be counterproductive since you are inviting your user to leave your site. However, in reality, it is one of the best resources at your disposal for a good SEO strategy .
Four Benefits of Outbound Links
Outbound linking, if done well, offers several benefits:
1. They improve your credibility
When you add valid links to your content, your website’s credibility increases dramatically. Additionally, external links provide your readers with reference points that will improve your site’s overall authority. Think of it as if you were adding sources to a bibliography for an academic paper. In short, it shows that your content is based on solid research.
2. They are good for SEO
The outbound links you add can help search engines determine the usefulness and quality of your content . High-quality pages typically link to other high-quality pages. This is why you may see better performance.
3. It’s an easy way to build connections
When you link out to other sites, they know about it. And the chances that they will return the favor with an inbound link to your site increase. This is great news since the more inbound links you have, the better, for implementing your link building strategy .
4. They offer the reader more value
Adding external links to your content provides the reader with a richer experience. The reader can delve deeper into the topic, change their point of view and will begin to associate greater value with your site and your content.
External links, some good habits
According to Google, links are one of the most important ranking factors. To help you understand how to make the most of them, we decided to tell you about some good habits you can follow.
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1. Make links relevant
When adding outbound links, do applicable ket pet courses in chile so to content that you truly believe will enhance the reader’s experience. A good example would be to link to multimedia content that supports what you’re talking about, such as asia phone number videos, infographics, and more.
2. Link to trusted sources
When linking out, be careful to only select sites that have authority and are trustworthy . If you think the site you are linking to is clickbait or unprofessional, continue your research. Since linking to such sites could actually be counterproductive to your site.
3. Use anchor text correctly
Anchor text is the text used that is made clickable through hyperlinks. To learn more, click here . The “click here” above was a perfect example of anchor text. However, by choosing a text like “click here” we are not giving Google much information about what to expect on the other side of that link.
On the contrary, there is a much more correct way to do it. For example, we could have written that there is an article of ours that explains exactly how to increase traffic to your website , in which you also find some information about anchor text. This is an example of anchor text written correctly.
In the second, first of all, the link is easier for users to click. But this formula also pleases search engines more , as they now know what to expect behind that link before even examining it. Obviously, writing a correct anchor text also means inserting it coherently and fluidly within the text, without making it seem forced.
4. Add only useful links
How many outbound links should you use in your content? There is no right answer, of course. However, you don’t want to overload your reader, either visually or in terms of experience. In fact, you could even lose users if they feel bothered by link stuffing.
However, there are also pages for which many links are consistent with the content and therefore you would not be penalized in any way and, on the contrary, you could perform better in terms of SEO.
5. Open external links in new tabs
Your external links should always open in a new tab . There are several reasons why this is important, but the main one is that it allows users who navigate away from your site to go back at any time, effectively leaving a “door” open.
6. Don’t link to competitor sites
While it may seem like a good idea to link to a good site that performs very well on your keywords, it is actually detrimental. Instead, try to link to sites that can add value to your content. Don’t just think about other blogs or sites similar to yours, also think about videos and other types of content.
7. Do a link audit
It is a good habit to inspect the links scattered throughout your content from time to time . Some may have expired, some may link to content that has since been modified, and more. This is why this is always considered a healthy habit in terms of external linking.
Build a successful external linking strategy
These are just some of the most interesting tips that can help you set up a successful external linking strategy. If done well, this can ensure you a great position in SERP and overall SEO performance .
