With nearly 387 million users in the region, Facebook is the most popular social network in Latin America. Many of these users log in several times a day and interact with their favorite brands, build relationships with them, and make purchasing decisions.
This makes Facebook a must-visit place for those looking to build communities around their brands. Here are some digital courses that will help you take full advantage of its potential. I hope you enjoy them as much as I do!
Image: www.businessinsider.com
From the general to the specific: courses to learn the basics of Facebook
I wanted to divide this article into two parts, as there is a huge variety of courses on the Internet, with very different approaches. I will start with some courses that will give you an overview of how Facebook works and how to do marketing there.
Investment: $35 (although there is almost always a good discount)
Level: beginner, intermediate
This course is aimed at all those who are new to the world of social media and want to learn the basics of using Facebook as a marketing tool.
In this course you will learn a wide variety of topics, including how to create a company page, how to create Facebook Ads , how to create a Facebook store, how to get fans and how to use Facebook statistics (Facebook Insights).
With one payment, you get lifetime access to the course and all updates made to it, allowing you to learn about the new features that Facebook constantly releases. Plus, you can take this course from your computer or mobile device. And at the end, you receive your well-deserved certificate of completion.
Facebook Ads 2017
Investment: $145 (also available at very good discounts)
Level: Intermediate
One of the most popular courses on Udemy spain mobile database, this comprehensive course will teach you everything you need to know to run effective Facebook advertising campaigns : the different types of campaigns, how to create engaging ads, how to define your target audience, how to measure and analyze your campaigns, as well as some success stories from campaigns with different objectives.
A course you should take, whether or not you have advertised on Facebook. It is fun and very practical and, like the marketing course I mentioned above, this one also has the advantage that once you pay, you have permanent access to all the material. Likewise, you can take it from any device you want and you receive a certificate at the end.
Community Manager Course
Investment: free
Level: Beginner
If you want to get into the world of Community Management , this free course is a good first step. Among other things, you will learn good marketing practices on Facebook, how to create a digital identity on this social network and how to develop a creative campaign, as well as tools and applications to manage your fan page.
You will also find practical cases, information on how to do content marketing and a Facebook marketing guide. At the end you can download your Community Manager diploma awarded by the Spanish Association of Social Media Professionals.
Learn specific insights with Facebook Blueprint
Facebook Blueprint is Facebook’s educational platform where you can find free courses on various topics related to Facebook and Instagram. To join, you only need a Facebook account, and at the end of the course, you can download your certificate. By the way, Facebook Blueprint also offers a certification program, where you can take some tests to measure your knowledge and certify yourself as a Facebook expert.
Image: www.advertisemint.com
Here are some of the courses you can find on Facebook Blueprint:
Produce video content with an easy and free web-based tool
Investment: free
Level: beginner, intermediate
Don’t have time? Don’t worry. This course is literally 15 minutes long, and that’s all the time you need. Many of us know that video is one of the fastest growing formats on social media, but we “stop” when we think about production costs. In this course you will learn how to make videos easily, quickly and cheaply using Adobe Spark, a tool that allows you to create animated videos to later use in your ads.
In addition to learning how to master the tool, you’ll learn the secrets of effective video and learn how to save and upload your video. Not bad for a course you can do in your lunch break!
Build your brand on Facebook
Investment: free
Level: intermediate, advanced
This course consists of a 38-minute video conference given by Daniel Sánchez Escribano, Facebook’s Regional Product Marketing Manager. In this session you will learn about the solutions, objectives, formats and products that Facebook offers to build your brand and generate emotional connections with people:
- Brand Awareness Objective
- Reach and Frequency
- Formats: Canvas and video
These are based on users’ consumption habits, which makes them more effective.
Expand your business beyond borders with Facebook
Investment: free
Level: advanced
This course is designed for small and however the momentary increase in medium-sized businesses that want to grow and access the international market. In it, you will learn the segmentation, research and outreach tools that the platform offers to know your potential audience, target them, identify audiences and optimize your ads so that they are effective in other countries.
This course will allow you to take your business beyond the borders of your region, boosting the growth of your company. As the language is quite technical, I recommend that you first take one of the courses I presented to you initially and experiment a little more on Facebook before taking this course.
These contents may also interest you:
12 online Digital Marketing courses that will help you get certified
5 unmissable content marketing courses; the first one will surprise you
35 online social media courses that will help you get certified
LinkedIn Learning: Get to know LinkedIn’s course platform
Conclusion
Facebook’s constant updates challenge us cmb directory to constantly learn in order to get the most out of this platform. So, let’s get to work and study!