Email marketing is one of the most powerful tools that ecommerce stores have at their disposal during the BFCM season. If you have managed to build a healthy list of engaged subscribers, chances are they would love to know about the BFCM deals that you’re offering.
Email marketing also allows you to reconnect with any shoppers who might have abandoned their cart before finalizing their purchase. Cart abandonment is a real issue during BFCM, with an average of 7 out of 10 BFCM shoppers leaving their cart abandoned. By reaching out via email to anyone with an abandoned cart, you can prompt some of these shoppers to finalize their purchases and push toward your revenue goals.
Optimize Your Ecommerce Store for Search FCM shopping
Getting your deals in front of as many eyes as possible is your most important objective during the BFCM season, and ensuring that your ecommerce store ranks as highly as possible for relevant searches is a great place to start.
Of course, excellent search engine optimization (SEO) isn’t something that can be achieved overnight, so it’s essential to start optimizing your sites and content well ahead of time. Start with our 10-step guide to ecommerce SEO.
Promote on Social Media and Your Online Community Channels
As we’ve already discussed, more and more shoppers are utilizing social media as a platform for discovering new brands and products, and social media should certainly be a key component of your multichannel marketing strategy this BFCM season.
If you’re looking for ways to meet your customers where they overseas data already are, you can guarantee that they are spending a good deal of time on social media. By promoting your BFCM deals via all of your social media platforms, you provide consumers with additional touchpoints to discover your brand and holiday deals.
Provide Your Customers With Live Chat Support
According to data from could musk’s political influence be key to x’s financial recovery? Shopify, businesses that responded to agent email list a customer’s message within five minutes were 70% more likely to make a sale. B, and customers won’t wait long for a response to any question or concern they might have regarding your products before they move on to another seller.